By Jenny Hilborne, author of mysteries and thrillers
Many writers juggle their writing career with other obligations; chores, family, and often a full time job. We are always distracted. For those of us lucky enough to work at our writing full time at home, the distractions still exist in the form of the mailman, telemarketers, noise from neighbors, missionaries knocking on the door. The list is not exhaustive. Then there's social media - possibly the biggest distraction of all, and far worse when you have all day to use it.
I need solitude and silence to focus, a place away from home and everyday distractions. A writers retreat. I've dreamed of it for ages. Last week, I went on such a retreat, although not alone. I was invited by my sister to spend a week in a remote part of Wales, with an ocean view. Couldn't get better than this, I decided, and went along. Here's the view I enjoyed.
I set up my writing desk at the dining table with the ocean in front of me. On my first 2 days, a ship was positioned right at the end of the rock jutting out from the mainland. I spent 2 days watching the water and wondering about the boat. Who was on it? What were they doing? I imagined pirates, spies, and fishermen. When a smaller boat sailed out and joined it, my imagination went wild. Hostages, loot? Who knew?
I'm sure it was nothing so interesting, but while my imagination was fired up by this view, my writing suffered. I actually found this view distracting; so beautiful I couldn't stop gazing out of the window. I might have done better looking out at the countryside, but I doubt it. I'm beginning to believe I might do my best work within the confines of four walls with no view to distract me.
What about you? What is your favorite writers retreat? Do you find the views distracting? Does it work to go in a group, or do you do better alone?
Wednesday, November 7, 2012
Tuesday, November 6, 2012
Bookstores to Authors: "Meh."
by L.J. Sellers, author of provocative mysteries & thrillers
I’ve read several articles lately about how bookstores—both chain and independents—refuse to carry books released by Amazon Publishing. As an author, I gave up on bookstores long ago, because with the exception of a few locals, they’ve never supported me. I understand that. Bookstores have physical limitations and can only stock so many items, most of which are published by large publishing houses.
But when they refuse to stock books by known bestselling authors or by celebrities like Penny Marshall—merchandise that certainly will produce a profit—it seems counterproductive, especially since many bookstores are struggling just to stay afloat.
There's another issue here. Bookstores’ support of traditional-only publishers also sends this broad message: “We don’t care whether authors make money.” The reason authors sign with Amazon Publishing is because it treats them with respect and offers generous terms that allow authors to make a living. Hundreds of other authors have also left Big Publishing to go indie because they want to be fairly compensated for their work (among other issues).
Based on my own experience with a small press, combined with everything I read and hear from authors who have signed big publishing contracts, it’s fair to say that traditional publishers offer such stingy terms that most novelists have to hold jobs in addition to writing just to survive. Only a handful of mega sellers make a real living from their work. So when bookstores support traditional-only publishers (and the old business model) and shun Amazon and indie authors, they’re displaying indifference toward authors, the very people who produce the content they profit from.
I can hear bookstore owners saying, “And when authors sign with Amazon, they’re displaying indifference toward bookstores.” True enough. But many authors who sign with Amazon have never been carried by bookstores and owe them no loyalty. And the bestselling authors who have been on store shelves in the past, then sign with Amazon for a better future, will still make more money even with the loss of physical sales. So they’re acting in their own self-interest and who can blame them?
Bookstores would probably make the same claim, but I question that. Refusing to stock one particular publisher’s books, even though those books will make money for the store, seems like a personal decision, made more out of spite than good business sense.
Because Amazon is not going away…but bookstores might.
I’ve read several articles lately about how bookstores—both chain and independents—refuse to carry books released by Amazon Publishing. As an author, I gave up on bookstores long ago, because with the exception of a few locals, they’ve never supported me. I understand that. Bookstores have physical limitations and can only stock so many items, most of which are published by large publishing houses.
But when they refuse to stock books by known bestselling authors or by celebrities like Penny Marshall—merchandise that certainly will produce a profit—it seems counterproductive, especially since many bookstores are struggling just to stay afloat.
There's another issue here. Bookstores’ support of traditional-only publishers also sends this broad message: “We don’t care whether authors make money.” The reason authors sign with Amazon Publishing is because it treats them with respect and offers generous terms that allow authors to make a living. Hundreds of other authors have also left Big Publishing to go indie because they want to be fairly compensated for their work (among other issues).
Based on my own experience with a small press, combined with everything I read and hear from authors who have signed big publishing contracts, it’s fair to say that traditional publishers offer such stingy terms that most novelists have to hold jobs in addition to writing just to survive. Only a handful of mega sellers make a real living from their work. So when bookstores support traditional-only publishers (and the old business model) and shun Amazon and indie authors, they’re displaying indifference toward authors, the very people who produce the content they profit from.
I can hear bookstore owners saying, “And when authors sign with Amazon, they’re displaying indifference toward bookstores.” True enough. But many authors who sign with Amazon have never been carried by bookstores and owe them no loyalty. And the bestselling authors who have been on store shelves in the past, then sign with Amazon for a better future, will still make more money even with the loss of physical sales. So they’re acting in their own self-interest and who can blame them?
Bookstores would probably make the same claim, but I question that. Refusing to stock one particular publisher’s books, even though those books will make money for the store, seems like a personal decision, made more out of spite than good business sense.
Because Amazon is not going away…but bookstores might.
Labels:
Amazon,
Amazon authors,
Big Six,
bookstores,
indie authors,
traditional publishing
Monday, November 5, 2012
RESOURCES FOR CRIME WRITERS - BOOKS
by Jodie Renner, freelance editor
To continue my series on resources for crime writers, here's a list of craft and other resource books for writers of thrillers, mysteries, and other crime fiction. For a list of organizations, conferences, and some blogs related to crime fiction, see my recent post, Some Great Resources for Crime Fiction Writers and Readers.
BOOKS ON WRITING THRILLERS, MYSTERIES, AND OTHER CRIME FICTION:
“HOW TO WRITE A THRILLER,” from Amazon, list with links:
How to Write a Damn Good Thriller: A Step-by-Step Guide for Novelists and Screenwriters by James N. Frey
Elements of Fiction Writing - Conflict and Suspense by James Scott Bell
Writing a Killer Thriller (An Editor's Guide to Writing Compelling Fiction) by Jodie Renner
Writing the Thriller by Trish Macdonald Skillman
The Arvon Book of Crime and Thriller Writing by Michelle Spring and Laurie R. King
Write a Bestselling Thriller: A Teach Yourself Creative Writing Guide by Matthew Branton
How to Write a Thriller by Scott Mariani
Writing the Thriller Film: The Terror Within (Michael Wiese Productions) by Neill D. Hicks
Writing for Emotional Impact: Advanced Dramatic Techniques to Attract, Engage, and Fascinate the Reader from Beginning to End by Karl Iglesias
Writing a Thriller by André Jute
“HOW TO WRITE A MYSTERY NOVEL,” from Amazon, list with links:
How to Write a Damn Good Mystery: A Practical Step-by-Step Guide from Inspiration to Finished Manuscript by James N. Frey

Writing and Selling Your Mystery Novel by Hallie Ephron
Don't Murder Your Mystery [Agatha Award for Best Nonfiction Book] by Chris Roerden (2006)
Writing Mysteries by Sue Grafton (2002)
The Elements of Mystery Fiction: Writing the Modern Whodunit by William G Tapply
How to Write a Mystery by Larry Beinhart
How to Write Killer Historical Mysteries: The Art and Adventure of Sleuthing Through the Past by Kathy Lynn Emerson
Youdunit Whodunit! How to Write Mysteries by Nicola Furlong (2009)
Mystery Writing in a Nutshell by John McAleer, Andrew McAleer and Edward D. Hoch
How to Write Killer Fiction: The Funhouse of Mystery & the Roller Coaster of Suspense by Carolyn Wheat
How to Write a Dick: A Guide for Writing Fictional Sleuths from a Couple of Real-Life Sleuths by Shaun Kaufman and Colleen Collins
Breaking Into The Mystery Short Story Market: It's No Crime! by Brendan DuBois
Write Good or Die by Scott Nicholson, Gayle Lynds, Kevin J. Anderson and M.J. Rose
“WRITING CRIME FICTION,” from Amazon, list with links:
Police Procedure and Investigation: A Guide for Writers (Howdunit) by Lee Lofland
Writing Crime Fiction by Naomi Hirahara, Max Allan Collins, Stephen Gallagher and Dave Zeltserman
The Crime Interviews Volume One: Best-selling Authors Talk About Writing Crime Fiction by Len Wanner and Louise Welsh
Crime Writing Tips For Beginners by Kelvin Jones
The Crime Interviews Volume Three: Best-selling Authors Talk About Writing Crime Fiction by Len Wanner and William McIlvanney
Meet a Jerk, Get to Work, How to Write Villains and the Occasional Hero by Jaqueline Girdner and Ronald Hudson

More Forensics and Fiction: Crime Writers Morbidly Curious Questions Expertly Answered (Murder and Mayhem) by Douglas P. Lyle
The Oxford Companion to Crime and Mystery Writing by Rosemary Herbert, Catherine Aird, John M. Reilly and Susan Oleksiw
Crime Fiction (The New Critical Idiom) by John Scaggs
Writing a Killer Thriller (An Editor's Guide to Writing Compelling Fiction) by Jodie Renner
The Writer's Complete Crime Reference Book by Martin Roth
The Cambridge Companion to American Crime Fiction (Cambridge Companions to Literature) by Catherine Ross Nickerson
The Crime Writer's Reference Guide: 1001 Tips for Writing the Perfect Murder by Martin Roth (2003)
Now Write! Mysteries: Suspense, Crime, Thriller, and Other Mystery Fiction Exercises from Today's Best Writers and Teachers by Sherry Ellis and Laurie Lamson
The Crime Writer by Gregg Hurwitz
Forensics For Dummies by Douglas P. Lyle

Howdunit Forensics by D. P. Lyle
The Arvon Book of Crime and Thriller Writing by Michelle Spring and Laurie R. King
Body Trauma: A Writer's Guide to Wounds and Injuries (Get It Write) by David W. Page
The Criminal Mind by Katherine Ramsland
The Crime Writer's Handbook (Allison & Busby Writers' Guides) by Douglas Wynn (2004)
(5 stars, 1 customer review)
Teach Yourself Writing Crime Fiction by Lesley Adamson
Crime Writers Reference Guide by Martin Roth
The Crime Interviews Volume Two: Best-selling Authors Talk About Writing Crime Fiction by Len Wanner and Ian Rankin
FBI Handbook of Crime Scene Forensics by Federal Bureau of Investigation (2012)
Writing Bestselling True Crime and Suspense: Break into the Exciting and Profitable Field of Book, Screenplay, and Television (Writing Guides) by Tom Byrnes
Writing Crime and Suspense Fiction: And Getting Published (Teach Yourself Series) by Lesley Grant-Adamson
How to Write Crime by Marele Day
How to Write True Crime That Sells by Gera-Lind Kolarik and Delores Kennedy
Writing Crime Fiction (Writing Handbooks) by Henry Reymond Fitzwalter Keating
Scene of the Crime: A Writer's Guide to Crime Scene Investigation (Howdunit Series) by Anne Wingate (1992) (av. 4.5 stars, 14 customer reviews)
Amateur Detectives: A Writer's Guide to How Private Citizens Solve Criminal Cases (Howdunit Writing) by Elaine Raco Chase and Anne Wingate (1996) (av. 3.5 stars, 6 reviews)
Police Procedural: A Writer's Guide to the Police and How They Work (Howdunit) by Russell L. Bintliff (Sep 1993) (av. 3.5 stars, 9 customer reviews)
Armed and Dangerous: A Writer's Guide to Weapons (Howdunit Writing) by Michael Newton (Aug 1990) (av. 3 stars, 9 customer reviews)
Also:
BBC: Writing Crime Fiction A master-class held by crime fiction authors Minette Walters and Mark Billingham in March 2004.
Raymond Chandler, The Simple Art of Murder
Writers and readers: Do you have any good craft or resource books to add, for crime fiction writers? Or any opinions on any of the titles listed here? Any you've found particularly useful? Please let us know in the comments below. Thanks!
Jodie Jodie Renner, a freelance fiction editor specializing in thrillers and other fast-paced fiction, has published two books (& e-books) to date in her series, An Editor’s Guide to Writing Compelling Fiction: Writing a Killer Thriller and Style that Sizzles & Pacing for Power, both in e-book & print. Upcoming book: Immerse the Readers in Your Story World. For more info, please visit Jodie’s author website or editor website, or find her on Facebook or Twitter, and read her blog posts on The Kill Zone and Resources for Writers. To subscribe to Jodie’s "Resources for Writers" newsletter please click on this link.
BOOKS ON WRITING THRILLERS, MYSTERIES, AND OTHER CRIME FICTION:
“HOW TO WRITE A THRILLER,” from Amazon, list with links:
How to Write a Damn Good Thriller: A Step-by-Step Guide for Novelists and Screenwriters by James N. Frey
Elements of Fiction Writing - Conflict and Suspense by James Scott Bell
Writing a Killer Thriller (An Editor's Guide to Writing Compelling Fiction) by Jodie RennerWriting the Thriller by Trish Macdonald Skillman
The Arvon Book of Crime and Thriller Writing by Michelle Spring and Laurie R. King
Write a Bestselling Thriller: A Teach Yourself Creative Writing Guide by Matthew Branton
How to Write a Thriller by Scott Mariani
Writing the Thriller Film: The Terror Within (Michael Wiese Productions) by Neill D. Hicks
Writing for Emotional Impact: Advanced Dramatic Techniques to Attract, Engage, and Fascinate the Reader from Beginning to End by Karl Iglesias
Writing a Thriller by André Jute
“HOW TO WRITE A MYSTERY NOVEL,” from Amazon, list with links:
How to Write a Damn Good Mystery: A Practical Step-by-Step Guide from Inspiration to Finished Manuscript by James N. Frey
Writing and Selling Your Mystery Novel by Hallie Ephron
Don't Murder Your Mystery [Agatha Award for Best Nonfiction Book] by Chris Roerden (2006)
Writing Mysteries by Sue Grafton (2002)
The Elements of Mystery Fiction: Writing the Modern Whodunit by William G Tapply
How to Write a Mystery by Larry Beinhart
How to Write Killer Historical Mysteries: The Art and Adventure of Sleuthing Through the Past by Kathy Lynn Emerson
Youdunit Whodunit! How to Write Mysteries by Nicola Furlong (2009)
Mystery Writing in a Nutshell by John McAleer, Andrew McAleer and Edward D. Hoch
How to Write Killer Fiction: The Funhouse of Mystery & the Roller Coaster of Suspense by Carolyn Wheat
How to Write a Dick: A Guide for Writing Fictional Sleuths from a Couple of Real-Life Sleuths by Shaun Kaufman and Colleen Collins
Breaking Into The Mystery Short Story Market: It's No Crime! by Brendan DuBois
Write Good or Die by Scott Nicholson, Gayle Lynds, Kevin J. Anderson and M.J. Rose
“WRITING CRIME FICTION,” from Amazon, list with links:
Writing Crime Fiction by Naomi Hirahara, Max Allan Collins, Stephen Gallagher and Dave Zeltserman
The Crime Interviews Volume One: Best-selling Authors Talk About Writing Crime Fiction by Len Wanner and Louise Welsh
Crime Writing Tips For Beginners by Kelvin Jones
The Crime Interviews Volume Three: Best-selling Authors Talk About Writing Crime Fiction by Len Wanner and William McIlvanney
Meet a Jerk, Get to Work, How to Write Villains and the Occasional Hero by Jaqueline Girdner and Ronald Hudson
More Forensics and Fiction: Crime Writers Morbidly Curious Questions Expertly Answered (Murder and Mayhem) by Douglas P. Lyle
The Oxford Companion to Crime and Mystery Writing by Rosemary Herbert, Catherine Aird, John M. Reilly and Susan Oleksiw
Crime Fiction (The New Critical Idiom) by John Scaggs
Writing a Killer Thriller (An Editor's Guide to Writing Compelling Fiction) by Jodie Renner
The Writer's Complete Crime Reference Book by Martin Roth
The Cambridge Companion to American Crime Fiction (Cambridge Companions to Literature) by Catherine Ross Nickerson
The Crime Writer's Reference Guide: 1001 Tips for Writing the Perfect Murder by Martin Roth (2003)
Now Write! Mysteries: Suspense, Crime, Thriller, and Other Mystery Fiction Exercises from Today's Best Writers and Teachers by Sherry Ellis and Laurie Lamson
The Crime Writer by Gregg Hurwitz
Forensics For Dummies by Douglas P. Lyle
Howdunit Forensics by D. P. Lyle
The Arvon Book of Crime and Thriller Writing by Michelle Spring and Laurie R. King
Body Trauma: A Writer's Guide to Wounds and Injuries (Get It Write) by David W. Page
The Criminal Mind by Katherine Ramsland
The Crime Writer's Handbook (Allison & Busby Writers' Guides) by Douglas Wynn (2004)
(5 stars, 1 customer review)
Teach Yourself Writing Crime Fiction by Lesley Adamson
Crime Writers Reference Guide by Martin Roth
The Crime Interviews Volume Two: Best-selling Authors Talk About Writing Crime Fiction by Len Wanner and Ian Rankin
FBI Handbook of Crime Scene Forensics by Federal Bureau of Investigation (2012)
Writing Crime Novels by John Paxton Sheriff
Writing Bestselling True Crime and Suspense: Break into the Exciting and Profitable Field of Book, Screenplay, and Television (Writing Guides) by Tom Byrnes
Writing Crime and Suspense Fiction: And Getting Published (Teach Yourself Series) by Lesley Grant-Adamson
How to Write Crime by Marele Day
How to Write True Crime That Sells by Gera-Lind Kolarik and Delores Kennedy
Writing Crime Fiction (Writing Handbooks) by Henry Reymond Fitzwalter Keating
Scene of the Crime: A Writer's Guide to Crime Scene Investigation (Howdunit Series) by Anne Wingate (1992) (av. 4.5 stars, 14 customer reviews)
Amateur Detectives: A Writer's Guide to How Private Citizens Solve Criminal Cases (Howdunit Writing) by Elaine Raco Chase and Anne Wingate (1996) (av. 3.5 stars, 6 reviews)
Police Procedural: A Writer's Guide to the Police and How They Work (Howdunit) by Russell L. Bintliff (Sep 1993) (av. 3.5 stars, 9 customer reviews)
Armed and Dangerous: A Writer's Guide to Weapons (Howdunit Writing) by Michael Newton (Aug 1990) (av. 3 stars, 9 customer reviews)
Deadly Doses: A Writer's Guide to Poisons (Howdunit Writing) by Serita Deborah Stevens and Anne Klarner
Also:
BBC: Writing Crime Fiction A master-class held by crime fiction authors Minette Walters and Mark Billingham in March 2004.
Raymond Chandler, The Simple Art of Murder
Writers and readers: Do you have any good craft or resource books to add, for crime fiction writers? Or any opinions on any of the titles listed here? Any you've found particularly useful? Please let us know in the comments below. Thanks!
Jodie Jodie Renner, a freelance fiction editor specializing in thrillers and other fast-paced fiction, has published two books (& e-books) to date in her series, An Editor’s Guide to Writing Compelling Fiction: Writing a Killer Thriller and Style that Sizzles & Pacing for Power, both in e-book & print. Upcoming book: Immerse the Readers in Your Story World. For more info, please visit Jodie’s author website or editor website, or find her on Facebook or Twitter, and read her blog posts on The Kill Zone and Resources for Writers. To subscribe to Jodie’s "Resources for Writers" newsletter please click on this link.
Friday, November 2, 2012
Back Cover Booty
By Peg Brantley
One of the most important marketing tools writers have is their back cover copy. That tiny piece of real estate is one more place where potential buyers will decide whether to move on to the next step (your first paragraph) or pass.
I suck at back cover copy. Which is why I'm writing this post—to try and learn something.
Here are a few of the do's and don'ts I uncovered in my search:
One of the most important marketing tools writers have is their back cover copy. That tiny piece of real estate is one more place where potential buyers will decide whether to move on to the next step (your first paragraph) or pass.
I suck at back cover copy. Which is why I'm writing this post—to try and learn something.
Here are a few of the do's and don'ts I uncovered in my search:
- Identify the protagonist and core conflict;
- Specify the setting;
- Reference the genre;
- Hook the reader with a hint of danger or risk;
- No more than 125 words;
- Avoid cliched genre jargon.
Can I just say how much this hasn't helped?
I think my first two books are FAIL as they relate to their back cover copy. The second one is better, but still.
I've known this is a weakness of mine for a long time. Several months ago I printed out this back cover copy because I liked it:
Nola Cespedes, an ambitious young report at the "Time-Picayune," finally catches a break: an assignment to write her first full-length feature. While investigating her story, she also becomes fixated on the search for a missing tourist in the French Quarter. As Nola's work leads her into a violent criminal underworld, she's forced to face disturbing truths from her own past.
Vividly rendered in razor-sharp prose, this haunting thriller is a riveting journey of trust betrayed—and the courageous struggle to rebuild. Fast-paced, atmospheric, and with a knockout twist, Joy Castro's "Hell or High Water" features an unforgettable heroine as fascinating and multi-layered as New Orleans itself.
Other than the cliched genre jargon, I think this one meets the list. But the second paragraph, a kind of review, is what finally sells it for me.
What about you? As a writer, how do you put this terribly important piece together?
As a reader, what kinds of things grab your attention and make you want to read more?
I'm looking for all the help I can get.
Vividly rendered in razor-sharp prose, this haunting thriller is a riveting journey of trust betrayed—and the courageous struggle to rebuild. Fast-paced, atmospheric, and with a knockout twist, Joy Castro's "Hell or High Water" features an unforgettable heroine as fascinating and multi-layered as New Orleans itself.
Other than the cliched genre jargon, I think this one meets the list. But the second paragraph, a kind of review, is what finally sells it for me.
What about you? As a writer, how do you put this terribly important piece together?
As a reader, what kinds of things grab your attention and make you want to read more?
I'm looking for all the help I can get.
Thursday, November 1, 2012
Why You Should be Using Pinterest to Promote Your Book
by guest blogger Melissa Woodson
As the publishing industry has constricted in recent years, authors have taken on more and more responsibility for promoting and advertising their own books. The traditional image of the introverted writer has become less and less viable, as successful authors have had to make their presence known on sites like Facebook, Twitter and Pinterest. After all, the public isn’t likely to read your book if they don’t know it exists. And while traditional marketing and advertising often require a significant budget and specialized skills, social media is free and fairly easy to use. So why not get started with Pinterest?
What is Pinterest?
Pinterest is a social network built around virtual bulletin boards. Instead of a timeline like Twitter or Facebook, you have a bulletin board that you “pin” photos to. Each photo has a caption that you can use to explain and/or link to more information. Other users can follow your board, comment on your photos and so on. The site’s popularity stems from its visual appeal and intuitive design. It’s easy to use, and visually oriented people find it easy to communicate with. Now, I know what you’re thinking: “But I don’t write picture books!” And that’s exactly why you should use Pinterest.
Visual Storytelling on Pinterest
Today’s marketplace is over-saturated with high-definition, carefully composed, hyper-manipulative imagery. Selling something as unassuming and understated as a book can be challenging in this context, but Pinterest can help you to close the gap. Successful social media users don’t try very hard to sell their products. Instead, they use social media as an outlet for storytelling and community engagement. Telling the story of your book’s creation, your genesis as an author or the subject of your work are all great ways to use the site. You can also invite other users to take part in or respond to the story and begin the process of community building.
Pinterest for Marketing
By using a series of images—whether you create them yourself or cull them from other sites—to tell stories and build relationships may not sound like an author’s job. But it is a great way to entice 21st century readers away from their laptops and into the pages of your book. As you begin to build a community of engaged followers on Pinterest, they will begin to do the work of marketing your book for you. Just wait until fans begin creating boards dedicated to your work!
In today’s media environment, literary creators need to be particularly savvy when it comes to using 21st century marketing tactics. The fact that you managed to tell a 300-page story without any pictures doesn’t mean that you’ll be able to sell it without using any pictures. Pinterest is an intuitive and social way of using visual images that authors can capitalize on without learning specialized skills or raising funds to hire photographers or graphic designers. The opportunity is simply too good for any writer interested in commercial success to pass up.
Melissa Woodson is a social media and outreach coordinator for 2U Inc., a higher education company that helps top-tier universities bring their masters degree programs online. The online LL.M. degree offered through Washington University in St. Louis and the Masters of Public Administration from the University of North Carolina at Chapel Hill are among their partnered offerings. In her free time, she enjoys running, cooking, and making half-baked attempts at training her dog. Follow her on twitter @hungryhealthymj.
As the publishing industry has constricted in recent years, authors have taken on more and more responsibility for promoting and advertising their own books. The traditional image of the introverted writer has become less and less viable, as successful authors have had to make their presence known on sites like Facebook, Twitter and Pinterest. After all, the public isn’t likely to read your book if they don’t know it exists. And while traditional marketing and advertising often require a significant budget and specialized skills, social media is free and fairly easy to use. So why not get started with Pinterest?
What is Pinterest?
Pinterest is a social network built around virtual bulletin boards. Instead of a timeline like Twitter or Facebook, you have a bulletin board that you “pin” photos to. Each photo has a caption that you can use to explain and/or link to more information. Other users can follow your board, comment on your photos and so on. The site’s popularity stems from its visual appeal and intuitive design. It’s easy to use, and visually oriented people find it easy to communicate with. Now, I know what you’re thinking: “But I don’t write picture books!” And that’s exactly why you should use Pinterest.
Visual Storytelling on Pinterest
Today’s marketplace is over-saturated with high-definition, carefully composed, hyper-manipulative imagery. Selling something as unassuming and understated as a book can be challenging in this context, but Pinterest can help you to close the gap. Successful social media users don’t try very hard to sell their products. Instead, they use social media as an outlet for storytelling and community engagement. Telling the story of your book’s creation, your genesis as an author or the subject of your work are all great ways to use the site. You can also invite other users to take part in or respond to the story and begin the process of community building.
Pinterest for Marketing
By using a series of images—whether you create them yourself or cull them from other sites—to tell stories and build relationships may not sound like an author’s job. But it is a great way to entice 21st century readers away from their laptops and into the pages of your book. As you begin to build a community of engaged followers on Pinterest, they will begin to do the work of marketing your book for you. Just wait until fans begin creating boards dedicated to your work!
In today’s media environment, literary creators need to be particularly savvy when it comes to using 21st century marketing tactics. The fact that you managed to tell a 300-page story without any pictures doesn’t mean that you’ll be able to sell it without using any pictures. Pinterest is an intuitive and social way of using visual images that authors can capitalize on without learning specialized skills or raising funds to hire photographers or graphic designers. The opportunity is simply too good for any writer interested in commercial success to pass up.
Melissa Woodson is a social media and outreach coordinator for 2U Inc., a higher education company that helps top-tier universities bring their masters degree programs online. The online LL.M. degree offered through Washington University in St. Louis and the Masters of Public Administration from the University of North Carolina at Chapel Hill are among their partnered offerings. In her free time, she enjoys running, cooking, and making half-baked attempts at training her dog. Follow her on twitter @hungryhealthymj.
Labels:
books,
marketing,
pinterest,
promotion,
social media
Wednesday, October 31, 2012
Should I query agents or self-publish?
By Andrew E. Kaufman, author of psychological thrillers
As soon as I started selling a lot of books, I also started getting a lot of emails from other authors, and one of the most frequently asked questions (besides "what’s your secret?") was whether they should self-publish or query agents.
I’m never quite sure how to answer that question, because it seems like an extremely personal choice--kind of like, “Should I go to college or try a trade school?” Only a qualified counselor can help answer that question, and they need a lot of information to help you make an informed decision.
How important is it to have a publisher’s name behind your work instead of your own?
Once I found success as an author (which incidentally, is a relative word, and in my opinion, should be defined by much more than sales) I realized that having a publisher’s name behind my work paled in comparison to the strides I was making on my own. Were there people still snubbing their noses at me? Absolutely. Did it bother me? Not so much because I knew I was achieving exactly what my “legitimate” counterparts were. I was just doing it in a different way.
Same thing goes for your profit margin. Being an indie author gives you far more leeway in this area. KDP currently offers a 70% profit on gross sales (for books $2.99 and up). Being with a traditional publisher will likely get you far less.
As soon as I started selling a lot of books, I also started getting a lot of emails from other authors, and one of the most frequently asked questions (besides "what’s your secret?") was whether they should self-publish or query agents.
I’m never quite sure how to answer that question, because it seems like an extremely personal choice--kind of like, “Should I go to college or try a trade school?” Only a qualified counselor can help answer that question, and they need a lot of information to help you make an informed decision.
Besides, what’s right for one person certainly isn’t right for the next, and I always feel hesitant to give advice when it seems so subjective. I don’t know an author’s circumstances, so it’s difficult to help them decide. I’m not an expert; I’m just another author, and all I can really do is speak from my own experience, which really is just one perspective of many.
But having said that, I did learn a few things along the way, and I’m always happy and willing to talk about them, because I know how frustrating and heartbreaking it can be to have something you’re proud of and then struggle to find others who will feel the same enthusiasm.
But having said that, I did learn a few things along the way, and I’m always happy and willing to talk about them, because I know how frustrating and heartbreaking it can be to have something you’re proud of and then struggle to find others who will feel the same enthusiasm.
First, there are some questions you should ask yourself, ones I asked too, that helped me choose my own path. Here are a few of them:
What stage are you at in your process?
Have you already gone the querying route and found little success? If so, self-publishing may very well be a good option.
I tried for traditional publishing at first, because back then it was the only option available. I wanted more than anything to find an agent and publisher, but after receiving hundreds of rejections, I gave up. Then, once e-publishing (specifically, the advent of the Kindle) came along, I decided to try that.
What stage are you at in your process?
Have you already gone the querying route and found little success? If so, self-publishing may very well be a good option.
I tried for traditional publishing at first, because back then it was the only option available. I wanted more than anything to find an agent and publisher, but after receiving hundreds of rejections, I gave up. Then, once e-publishing (specifically, the advent of the Kindle) came along, I decided to try that.
Within a few years, I was selling a lot of books, making a nice living, and most important, was doing what I loved. Even better, I was the one in control. It was a great feeling, and suddenly having a publisher didn’t seem to matter much at all.
As it turned out, I was eventually approached by agents asking if I was interested in representation and ended up going with one of them. So in the long-run I ended up exactly where I'd been trying to go in the first place—I just found a different door.
How important is it to have a publisher’s name behind your work instead of your own?
Once I found success as an author (which incidentally, is a relative word, and in my opinion, should be defined by much more than sales) I realized that having a publisher’s name behind my work paled in comparison to the strides I was making on my own. Were there people still snubbing their noses at me? Absolutely. Did it bother me? Not so much because I knew I was achieving exactly what my “legitimate” counterparts were. I was just doing it in a different way.
For some, it’s still important to be associated with a traditional publisher, but I believe that’s quickly changing, and eventually, it won’t much matter. For me, getting my books into readers' hands was all I wanted, and now I'm doing that.
Are you willing to give up certain things?
If you go the traditional route you will make sacrifices—at least if you’re just starting out—and depending on which publisher you go with, the degree will vary. For one, you won’t have as much creative control over your work. Largely speaking, most traditional publishers have the final word over the content of your work (including your cover). As an indie author, it’s all up to you. For some, that's a big bonus.
Are you willing to give up certain things?
If you go the traditional route you will make sacrifices—at least if you’re just starting out—and depending on which publisher you go with, the degree will vary. For one, you won’t have as much creative control over your work. Largely speaking, most traditional publishers have the final word over the content of your work (including your cover). As an indie author, it’s all up to you. For some, that's a big bonus.
Same thing goes for your profit margin. Being an indie author gives you far more leeway in this area. KDP currently offers a 70% profit on gross sales (for books $2.99 and up). Being with a traditional publisher will likely get you far less.
For some, this is extremely important. For others, not so much. So you should ask yourself how much control you’re willing to hand over to a publisher, and even more important, understand the terms of your agreement before you sign with them.
Can an agent help you reach your goals?
First of all, what are your goals? This was a question I struggled with before making my decision to finally work with an agent. When mine approached me, my first question was, how will I benefit from this relationship? His answer was that he wanted to help take my career to the next level, which made sense because that was also my own goal. Right now, he manages the foreign, audio, and television/film rights for my work, as well as those for U.S. publishing. I’ve recently signed a lucrative deal, which I hope—at least from my perspective—will indeed take my career to the next level.
The thing to keep in mind is that whatever decision you do make, you should be fully aware that this industry is changing at breakneck speed, and you have to think on your feet. What works for me—or anyone else—is likely going to change sooner rather than later. Do I think going indie is a great way to go? Absolutely. Do I think it’s a way to open doors that were previously closed off? You bet.
Do I think it’s the best route for you?
Can an agent help you reach your goals?
First of all, what are your goals? This was a question I struggled with before making my decision to finally work with an agent. When mine approached me, my first question was, how will I benefit from this relationship? His answer was that he wanted to help take my career to the next level, which made sense because that was also my own goal. Right now, he manages the foreign, audio, and television/film rights for my work, as well as those for U.S. publishing. I’ve recently signed a lucrative deal, which I hope—at least from my perspective—will indeed take my career to the next level.
The thing to keep in mind is that whatever decision you do make, you should be fully aware that this industry is changing at breakneck speed, and you have to think on your feet. What works for me—or anyone else—is likely going to change sooner rather than later. Do I think going indie is a great way to go? Absolutely. Do I think it’s a way to open doors that were previously closed off? You bet.
Do I think it’s the best route for you?
That’s for you to decide.
Andrew E. Kaufman is the author of The Lion, the Lamb, the Hunted and While the Savage Sleeps, both Amazon top 100 bestsellers this year. His books are the most borrowed, independently published books in the Kindle Owners' Lending Library, and his combined sales have reached well into the six-figure mark. He is represented by Scott Miller, Executive Vice President of Trident Media Group in New York. For more info about his work, please visit his website at: www.andrewekaufman.com
Andrew E. Kaufman is the author of The Lion, the Lamb, the Hunted and While the Savage Sleeps, both Amazon top 100 bestsellers this year. His books are the most borrowed, independently published books in the Kindle Owners' Lending Library, and his combined sales have reached well into the six-figure mark. He is represented by Scott Miller, Executive Vice President of Trident Media Group in New York. For more info about his work, please visit his website at: www.andrewekaufman.com
Tuesday, October 30, 2012
Cyclone Sandy and the Library of Alexandria
By: Kimberly Hitchens is the founder and owner of Booknook.biz, an ebook production company that has produced books for over 1000 authors and imprints.
So, today, like the rest of the nation, and even the world (which I know because I had concerned emails from many international clients today) I watched the progress of Sandy, the Storm that Ate Manhattan, snacking on Atlantic City on the way, as if it were personally aiming to make Donald Trump's life as miserable as possible. While watching, for some reason, I was reminded of the fate of the Library of Alexandria, which arguably perished either due to Julius Caesar's careless smoking or Aurelian's attack some 200+ years later, and was finished off by either, or both, Theophilus, carrying out his Pope's decree against "paganism," or Muslims attacking sometime during the Crusades. (Equal Opportunity Destruction, it seems). I suppose I was thinking about it due to the possibility that paper libraries across the Coast could be badly damaged--their books, at least--due to rising flood waters, storm surges, etc.
Not very cheery to think of the last copy of a beloved book being lost to Sandy, is it? If you had a book in paper, on the first floor of a library in Manhattan, your book would be lost. However, if you had an ebook, you could simply download a new copy of the file. I know, I know, it is self-serving, isn't it? But that does not make it any less true. And, yes, computers can drown as well, or rebel, go on strike, crash, kill off disk drives, and the like.
"The Cloud" is geek-speak for nothing more than servers on the Internet. That's it. Nothing sexy, nothing fancy--but it's a computer somewhere else. Someplace unlikely to suffer the same fate as your computer, whatever that is--crashing, flooding, fire, and the like. Booknook.biz, for example, has backups in Ireland, Seattle and the East Coast. I figure if all three go, it's the Apocalypse, anyway, I'm looking for the Four Horseman, and the computers can fend for themselves. A girl's gotta have her priorities.
Don't trust the Net? Well, hard to blame you. 
In the alternative, you can buy (and, for that matter, wear if you wish)
thumbdrives. For a few pennies, you can load up 16gigs on a thumbdrive. I like this one, myself: Kingston Digital Data Traveler, 16gigs, (with the hole in the end) but to each their own. I like that one because it's small, not bad-looking, and you can wear it around your neck on a chain if, like me, you misplace "stuff" all the time. Or a keyring. This one (pictured, black) is tiny, tiny, tiny: SanDisk Cruzer Fit 16GB. If it were me, I'd lose it but you more-organized folks might love it. Unobtrusive, too. Complete peace of mind for under $10.00. Woot!
See ya next time.
So, today, like the rest of the nation, and even the world (which I know because I had concerned emails from many international clients today) I watched the progress of Sandy, the Storm that Ate Manhattan, snacking on Atlantic City on the way, as if it were personally aiming to make Donald Trump's life as miserable as possible. While watching, for some reason, I was reminded of the fate of the Library of Alexandria, which arguably perished either due to Julius Caesar's careless smoking or Aurelian's attack some 200+ years later, and was finished off by either, or both, Theophilus, carrying out his Pope's decree against "paganism," or Muslims attacking sometime during the Crusades. (Equal Opportunity Destruction, it seems). I suppose I was thinking about it due to the possibility that paper libraries across the Coast could be badly damaged--their books, at least--due to rising flood waters, storm surges, etc.
Not very cheery to think of the last copy of a beloved book being lost to Sandy, is it? If you had a book in paper, on the first floor of a library in Manhattan, your book would be lost. However, if you had an ebook, you could simply download a new copy of the file. I know, I know, it is self-serving, isn't it? But that does not make it any less true. And, yes, computers can drown as well, or rebel, go on strike, crash, kill off disk drives, and the like.
"The Computer Ate My Homework"
Some folks will reply with the horror stories—I lost 60k words on my computer, and all that—but nonetheless, a few simple precautions can save your keister. If you are using certain pieces of software to write with, you can automatically save backup copies of your WIP ("work in progress"), or any other documents. Liquid Story Binder XE does this; has a built in auto-backup that you can set to backup wherever you want. My big recommendation has nothing to do with software, per se; it's simply this: The "cloud" is your friend. And if you're too paranoid to use the Cloud--think about your thumbs. ;-) In any event, the message is this: backup your work to someplace other than your own computer. It's all well and good to make "backups," but if you backup to the same computer that's going to crash...well, give that some thought."The Cloud" is geek-speak for nothing more than servers on the Internet. That's it. Nothing sexy, nothing fancy--but it's a computer somewhere else. Someplace unlikely to suffer the same fate as your computer, whatever that is--crashing, flooding, fire, and the like. Booknook.biz, for example, has backups in Ireland, Seattle and the East Coast. I figure if all three go, it's the Apocalypse, anyway, I'm looking for the Four Horseman, and the computers can fend for themselves. A girl's gotta have her priorities.
"Oh, Yeah, Sure, Spend More Money"
Ha! Not only is the cloud your friend, it's free. You can get free space from Box, Dropbox, SugarSynch or, for big-name companies, how about Amazon? Amazon will give you up to 5 gigabytes—that is 1,000 megabytes of storage for every gigabyte. 5,000 megabytes. Given that the average book manuscript is about 250-400 kilobytes, which is 1,000th of a megabyte...suffice it to say you'd have to write the Encyclopedia Britannica, replete with pictures, to start worrying about running out of space on your Amazon Cloud storage. (Did I say, FREE?)"People Will Steal My Stuff If I Put It On The Net!"
In the alternative, you can buy (and, for that matter, wear if you wish)
See ya next time.
###
Labels:
Amazon Cloud,
backups,
Cloud Storage,
computers,
storage,
thumbdrives
Monday, October 29, 2012
The Ends Justify the Means
Guilty, guilty, guilty. Yes, I’m guilty, and here, since it’s just us, I will confess to it.
Sometimes I read the end of a mystery first.
Okay, not completely first. I’ll read the first chapter, and then, read the end. (Don’t groan! Don’t hiss at me and click to another article. Listen. It’s for a reason. And I do go back and read the whole book.)
Before I started writing mysteries, I didn’t read the end first. In the time before
Prime Time, I read mysteries and thrillers and suspense just the way authors hoped I would. Starting at the beginning in a really good book, turning the pages as fast as I could, and then getting to the end at, well, the end. And that method of reading, time honored, was completely successful.
Then (at age 55, so all of you who want to write but thinking: it’s too late for me—well, it’s not) I started writing Prime Time. I had no idea what I was doing, so I powered along, happily typing and churning out pages. Outline? NO way, la dee dah, I was a pantser before I even know what a pantser was. Writing by the seat of my pants. But I figured I knew the story, and who got killed, and how, and who the bad guy was, and certainly, as a result, the ending. I absolutely knew where this book was going. So one night, late, lying in bed, I was, of course, thinking about the book. I was about half-way through Prime Time, maybe 40,000 words. And I had been dipping into a how-to book by G. Miki Hayden. In it, she suggests an exercise where you try out each character as the villain. The point, she said, was to get a deeper view of your characters’ relationships with each other. That made sense to me, and seemed like a fun idea to try.
On the other hand, it also seemed like a waste of time, because I knew who my bad guy was.
But, sleepless in Boston, I gave it a shot. “Person A as the bad guy,” I mused. No, that wouldn’t work. Person B as the bad guy. Hmm. Nope, that wouldn’t work. Person C as the bad guy—nope, that wouldn’t—wait.
Wait. A. Minute.
My brain started racing, careening through my manuscript, checking chapters and mentally turning the pages as fast as I could. Had I—chosen the wrong bad guy? Had I—written half the book thinking I knew whodunit—and was I wrong?
I couldn’t believe it. I tried to talk myself out of it (luckily my husband was asleep) but the reality was staring me in the face.
I had chosen the wrong bad guy. It was all I could do not to run down to the study and bang open the computer and pull up the half-done manuscript and check.
The next morning, I realized I was right. To change the ending to the new (and real) villain, all I had to do was change—ah, maybe four of the thousands of words I had already written. The bad guy was already there, lurking in the pages, guilty. I just hadn’t noticed it. And I wrote the thing! Talk about a surprise ending. I had surprised myself!
By the time I got to writing The Other Woman, I learned to let go. I had no idea about the twists and turns along the way. It’s a thriller, right? And there were plenty of thrills for me along the way as I discovered—as you will!—what the story turned out to be. If I had known at the beginning what would happen, the book would be completely different. Because that ending I thought I knew would have pulled me along—and not let the magic of the story create its own true ending.
It’s gotten me thinking about endings. How, in a well-written mystery or thriller, something about the ending is right there in the beginning. It has to be. That the book is a cohesive whole, every little individual word of it creating the big picture. And when the author brings you to a terrific, original, unique ending, it makes the whole book work. The puzzle pieces rearrange, right? And you say: oh, now I see what the author was doing! Shutter Island. Murder on the Orient Express. The Sixth Sense. Whether you like them or not, knowing the ending would make you read the book or see the movie in a different way, right? You would see the clues, you would see the foreshadowing, you would understand what techniques the authors used to fool the reader and how they lure the reader into believing one way—when reality is another. How they play fair—or how they don’t.
Knowing the ending, and reading “for” it, is a wonderful learning experience for me. It lets me reverse- engineer the story and the writing, and understand all the techniques that come into play.
And frankly, it allows me to take more time to enjoy it. When I was reading the new Think of A Number, I realized I was turning pages so quickly to find the secret, I wasn’t really “reading” the words. So—another confession—I asked my husband to just tell me what happened.
I’m not telling you what happened, he said, astonished. That would spoil the whole thing! No, I said. Not knowing is spoiling it.
So he told me. And it was good. And then I read it, more slowly and even more appreciatively, because I knew what was coming.
And that is why, fellow readers and authors forgive me, I sometimes flip to the end. And then start at the beginning. Yes, I am guilty. Are you, too?
PS. Okay, fine. Do NOT read the last page of The Other Woman first. Still, even if you do—you won’t know exactly what happens. So go ahead. I dare you. And we’re giving away a first edition (they’re all gone!) of The Other Woman to one lucky commenter!
Hank Phillippi Ryan is the on-the-air investigative reporter for Boston’s NBC affiliate. Her work has resulted in new laws, people sent to prison, homes removed from foreclosure, and millions of dollars in restitution. Along with her 28 EMMYs, Hank’s won dozens of other journalism honors. She’s been a radio reporter, a political campaign staffer, a legislative aide in the United States Senate and an editorial assistant at Rolling Stone magazine working with Hunter S. Thompson. Her first mystery, the best-selling Prime Time, won the Agatha for Best First Novel. Face Time was a BookSense Notable Book, and Air Time and Drive Time were nominated for the Agatha and Anthony Awards. Hank’s short story “On the House” won the Agatha, Anthony and Macavity.
Her newest thriller, The Other Woman, is already a bestseller and in a second printing. A starred review from Library Journal says “a dizzying labyrinth of twists, turns, and surprises. Readers who crave mystery and political intrigue will be mesmerized by this first installment of her new series.” The Booklist starred review calls it “A perfect thriller…” It is an Indie Next Great Read, an RT Top Pick, and is being translated into three foreign editions.
Hank is on the board of MWA and is president of National Sisters in Crime.
Please visit Stuff and Nonsense today for a review of Ms. Ryan's latest novel, The Other Woman.
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