When multitasking is not your forté

by A.M. Khalifa, thriller writer, Google+

This is my last post as a regular contributor to Crime Fiction Collective for now. Thank you L.J., Peg and others for hosting me, and Jodie for inviting me in the first place. The experience has been tremendous, and I would strongly recommend group blogging as a fun and interactive way to engage with savvy readers and talented writers. But being the great multi-tasker that I am not, I am stepping aside to focus on reigning in my numerous wayward writing projects. I am working on the last installment in a collection of romantic suspense shorts about strong women struggling to find their place in life. And not one but two full length novels this year, one of which is the sequel to my critically acclaimed debut, Terminal Rage. I will be blogging erratically on my site, so you can join the conversation here. And you know how writers love seeing their email list swell, so do sign up below to my newsletter for periodic updates on my writing adventure.

I leave you with two short clips from London and Sydney exploring with members of the public what the title Terminal Rage conjures up in their mind.

Goodbye for now, but I am sure you will be seeing me around these parts, popping up every now and then. Thank you again for a wonderful run!

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My romantic suspense, The Italian Laundromat is currently discounted at 99 cents on Amazon!

A.M. Khalifa's critically acclaimed debut novel, Terminal Rage, was recently described by Publishers Weekly as "dizzying, intricate, and entertaining." 

Foreword Clarion says, "Khalifa manages to pull off something that is often difficult to do in the crime-thriller genre—he keeps the novel unpredictable and lays out a plot so twisted that the puzzle picture morphs as more pieces are added."

The ebook version of Terminal Rage is available for $2.99 on Amazon.

Keywords: What Are They Good For?

Another conversation between L.J. Sellers and Peg Brantley... and you!

Peg: There are a few words that strike terror in my heart. Two of them are "SEO" and "keywords." I've read articles, looked at online lists, brainstormed so hard that what's left of my brain flew out the window, and even purchased software. And someone recommends switching categories. Like what? Switch my police procedural to what? Tender romance? I recently changed my keywords on each of my books. How important are they?

L.J: Recent discussions between Thomas & Mercer authors say they’re not as important as they have been in the past. And I’ve noticed that whenever I read articles or paid-advice about keywords, the information always seems to be geared toward nonfiction, where they seem to be more important. I believe that’s because in nonfiction there are more possibilities for categorizing the topics.

Fiction seems to be less complicated. Advice I’ve read recently suggests keywords should simply be the genre, sub-genre, sub-sub-genre, (thriller, international thriller, police procedural), then a few broad topics that readers might search for to find your book (FBI agents, survivalists, hackers).

Peg: So keywords have gone from being the darlings to the stepchildren? Ugh. Like choosing between butter and margarine… Can I forget about them then? Or do they still play some kind of supporting role in my book sales?

L.J.: I’m sure there are authors who still swear by keywords, but I’ve experimented with them in books' metadata, in Amazon’s 7 allowed keywords, and in books' descriptions. None of it made a difference. Except for genre. After listing a main critical category—such as police procedural—I chose a less crowded one such as international thriller. That allows The Trigger to make the top-100 with fewer sales and remain visible to readers.

In another author forum, someone mentioned that the new trick is to stick as many keywords as possible into the space between commas. Like this: love romance sweet love NA young couple summer love may to december love, literary romance romantic suspense passion couples intimacy, ….. and so on. But key phrases should match user searches, so I’m not sure how effective that is.

Another author commented that she had updated and added keywords, and her rankings went down. Which could be coincidental, or maybe fewer readers could find her book because she’d deleted or changed her most effective key/search word without realizing it. With seven possibilities, you would have to be methodical about experimenting with them one at a time and documenting results.

For those who want a thorough discussion, M. Louise Louisa Locke has written a series of blogs on the subject.

Writers, have you gained some expertise you'd like to share regarding keywords?

Readers, how often do you actually search Amazon using a keyword?

Ebook Boxed Sets: Good Idea or No?

A conversation between L.J. Sellers and Peg Brantley. Join us in the comments section!

Peg: After my first book was published in early 2012, I became aware of a different kind of marketing tool—boxed sets for ebooks. I couldn’t wait until I had at least three books out so that would be an option for me to gain readers and new sales. Well, now I have three books. They’re not a series but they do have common geography and overlapping characters, so they would probably work as a set. And then I noticed that L.J. had never offered a set and I wondered what she thought of the idea.

L.J: I was just getting ready to combine the first three Jackson books in a set when I received an offer from Thomas & Mercer. I signed the contract and let go of control. Later, when I suggested to my marketer that we create a boxed set featuring the first book of several authors' series, she said Amazon didn’t offer those. Her reason was that their data indicated customers didn’t read all the way through longer ebook files, and that “wasn’t a good customer experience.” I guess it depends on how many novels you include and whether the books are similar enough in content and quality to hold a reader’s interest. But I’m still curious to know if a boxed set from a single author could expand sales and/or readership.

Peg: That’s interesting. As far as single author experiences go, look at Wool by Hugh Howey. I admit I was a bit surprised that my ebook seemed to go on and on, but I loved the story. And, although it wasn’t a boxed set, I devoured all of Michael Connelly’s Lincoln Lawyer series one right after the other before his latest release. So I’m not sure I agree with Amazon’s statement about longer ebook files not being a good customer experience.

L.J: Just because Amazon doesn’t offer boxed sets doesn’t mean it isn’t a good idea. Other writers have collaborated to create such offerings. Recently for example, Joe Konrath and five other authors released a boxed set of horror stories. It’s been in the top 300, and is currently at #803 in the whole Kindle store, so it’s selling hundreds of copies a day. But they’ve priced it at $.99, so no one’s making money on it. But they may be gaining new readers, and/or they may plan to increase the price very shortly. All six of those authors have many other books on the market, so they can afford to have one novel as a promotional giveaway. Not everyone can do that and still make a living.

Peg: That sounds intriguing. I like the idea of multiple-author boxed sets. Each author would likely pull in a few different readers who would then be exposed to different writers and their styles. And doesn’t selling hundreds of copies a day sort of bury the idea that it isn’t a good customer experience?

L.J.: Not necessarily. Buying a product is only the first step. And most people who read digitally buy many more books than they will ever consume. If those readers only get through one or two of the six stories, then the other authors don’t benefit.

But to a certain extent, you’re right. Just because Amazon labels it “not a good experience” doesn’t mean it’s a bad experience for consumers, who still get a great deal on ebooks. Amazon just has very high standards! We authors, on the other hand, tend to focus on sales as a measure of a book’s success. Still, I want people to read my novels, not just buy them. I think limiting a boxed set to three might the perfect middle ground.

Readers: Do you buy these sets? Do you read all the way through?
Writers: What has your experience been?

Author Beware

A discussion between L.J. Sellers and Peg Brantley

L.J.: After two friends asked what I thought about a new service from IndieReader, I looked into it, then Peg and I had a conversation about it that we thought we’d share.

But first, to summarize: IndieReader is offering to list self-published book titles in the Edelweiss database for $399 per title, with the idea that them will give them access to bookstores. The main question: Is it worth it?

My first comment is about the headline on their blog announcing the service. This is how it reads: Want Your Book Sold In Independent Bookstores Nationwide? That shrieks hype! “Nationwide” is a huge—and probably ridiculous—claim. More important, it sounds like they’re going to actually sell your book to retail stores for you. Not even close. They’re offering a listing in a catalogue.

Peg: At CFC and other blogs (Konrath’s for example) there has been discussion about hand-carrying your books to bookstores to gain placement and even booksellers who would likely hand-sell your books. Aside from dealing with fear of rejection, who the heck has the time? So IndieReader’s offer sounded good to me. Except it’s just a catalogue.

L.J.: Not to mention, hand-selling to bookstores costs more money than it earns! But the listing could be effective for some authors. For example, those with a long-running series who have great covers and great review blurbs. Bookstores might notice the covers and blurbs and realize that carrying such a series could be a good way to bring customers back to the store again and again. I realize my Jackson series fits that profile, so I was briefly tempted to give the service a shot. However, because my series is published by Thomas & Mercer (Amazon), most bookstores won’t be interested.

Peg: And since my paperbacks are provided by CreateSpace (also Amazon), I’m pretty sure they’d be facing the same kind of battle. And then there’s the price.

L.J.: Indeed! For $399, you can buy a promo on BookBub and sell a ton of ebooks instead. Or for that price you could also run a full-page ad in Suspense Magazine for four months and sell ebooks and print books. Except for on a local level, I just don’t believe bookstores will stock indie authors who haven’t already caught their attention through media coverage. And what about quality control? Does it concern you that the offer is open to anyone?

Peg: Absolutely! At least BookBub has a level that must be met with respect to reviews. One or two poorly edited books and everyone is tainted. Each author is also paying for a review. How do you say, Conflict of Interest? And then there’s this, from IndieReader: Additional services—including various forms of bookstore outreach—are available for additional fees.


L.J.: And bookstore shelf space is shrinking. Barnes & Nobel is closing stores, and a million authors are cranking out indie books. No matter how much money authors spend, we can't all get space on the shelves. Even mid-list legacy published authors are complaining about not getting into stores anymore. I gave up on bookstores in 2010, and I haven't seen any developments that have made me look back.


Writers are looking for ways to get their work in front of more readers. We don’t think this is one of them. Do you?

The Trigger: It's Finally Launched!

by L.J. Sellers, author of provocative mysteries & thrillers

After a long six-month wait, The Trigger is finally available!

Even better news: The ebook is $.99 for a few days—as a thank to readers who have supported my work.

Better yet: If you buy a copy of The Trigger on January 1 and email the receipt to lj@ljsellers.com, you'll be entered to win a trip to Left Coast Crime 2015 (airfare, hotel, registration)!

And on top of that: I'm also drawing winners for 10 gift certificates of $50 each. More details here. (Just click one of The Trigger links to get started.)

But if you're still reading this and would like to know more, here's the book description:
 

Agent Jamie Dallas loves undercover assignments that get her out of the Phoenix Bureau. But when a woman and her baby disappear from an isolated community of preppers in Northern California, she knows the risk of infiltrating the armed group is dangerously high.

Once inside the compound, she discovers that the brothers who founded Destiny are scheming something far more devious than kidnapping or murder. Meanwhile, her local FBI contact, Agent McCullen, is pulled from her team and assigned to investigate the murder of a woman with phony ID, found at the bottom of a motel pool.

Soon Dallas finds herself in deeper trouble than she's ever encountered—with no way to reach her contacts. Can she break free of the bunker and stop their bizarre end-of-world plans? Will Agent McCullen identify the killer in time to help?

The Trigger is a gripping story that highlights our greatest fear—how a megalomaniac and a hacker-for-hire can threaten civilization as we know it.

Early readers have given it 5 stars, calling it a "“An exciting mystery with a kick-ass heroine. Great fun!”

Grab an ebook now. And maybe one for a friend. At $.99, it's a steal.

Thanks for your support—and Happy New Year!

Bad Guys Who See Themselves as Heroes

by L.J. Sellers, author of provocative mysteries & thrillers

The villains in thrillers are often extraordinary human beings. Super smart, physically indestructible, and/or incredibly powerful because of their money and influence. As a reader/consumer, those characters are fun for me too, especially in a visual medium where we get to watch them be amazing. But as an author, I like to write about antagonists who are everyday people—either caught up in extraordinary circumstances or so wedded to their own belief system and needs that they become delusional in how they see the world.

In my Detective Jackson stories, I rarely write from the POV of the antagonists. That would spoil the mystery! But in my thrillers, I get inside those characters’ heads so my readers can get to know them and fully understand their motives. I’ve heard readers complain about being subjected to the “bad guy POV,” but that’s typically when the antagonist is a serial killer or pure evil in some other way.

I share their pain. I don’t enjoy the serial-killer POV reading experience either. But when the villain in the story is a fully realized human being, who has good qualities as well as bad, and who’s suffered some type of victimization, and/or has great intentions, then I like see and feel all of that. And I think most readers do too.

In The Trigger, the antagonists are brothers, Spencer and Randall Clayton, founders of an isolated community of survivalists, or preppers, as they’re called today. As with most real-life isolationists/cult leaders, they are intelligent, successful professionals—with a vision for a better society. But these everyday characters decide to mold the world to suit their own objectives and see themselves as saviors—becoming villains in the process.

From a writer’s perspective, they were challenging to craft—likeable and believable enough for readers to identify with, yet edgy enough to be threatening on a grand scale. On the other hand, my protagonist, an FBI agent who specializes in undercover work, was such a joy to write that I’m launching a new series based on her.

The first book, The Trigger, releases January 1 in print and ebook formats, with an audiobook coming soon after. To celebrate the new series, the ebook will be on sale for $.99 on launch day. Everyone who buys a copy (print or digital) and forwards their Amazon receipt to lj@ljsellers.com will be entered to win a trip to Left Coast Crime 2015. For more details, check my website.

If that weren’t enough, I’m also giving away ten $50 Amazon gift certificates. So there’s a good chance of winning something. But the contest is only valid for January 1 purchases.

Who are your favorite villains? Supermen types? Everyday delusionals? Or something else?

Triple Thriller Treat!

by L.J. Sellers, author of provocative mysteries & thrillers

Andrew and I both have new books coming out this month, and so does our good friend and fellow T&M author J Carson Black. So I’m taking a moment to share the descriptions for all three.

Andrew’s new book, Darkness and Shadows, a terrific sequel to his bestseller, The Lion, the Lamb, the Hunted, takes up Patrick’s story where he left off. Here’s the provocative book description:

The only woman Patrick Bannister ever loved has died ... again. Struggling professionally and reeling from the psychological wounds left by a horribly abusive mother, Patrick is driven over the edge by a news report. A wealthy socialite couple has been murdered, and while the wife's name isn't familiar, her face certainly is. It's his first and only love, Marybeth, the woman who he lost to a horrific fire years ago.

Is he losing his mind? Patrick's obsession to find the truth sends him scouring records and documents that lead to a shocking discovery: there's no evidence Marybeth ever lived or, for that matter, ever died. Was the love of Patrick's life just a product of his abused psyche?

Reviewers say: “I've never read a better mix of engrossing suspense that also slammed me with heartfelt and raw emotion.”—Jessica Park, New York Times bestselling author

L.J.'s new novel, Crimes of Memory, is the eighth investigation for Detective Jackson. Here’s the cover copy:

Fresh off the leave-of-absence he took following his ex-wife's tragic death, Detective Wade Jackson's life is in upheaval. He struggles to keep his grief-stricken daughter, from succumbing to the same alcoholism demon as her mother. When a body is found in a local storage unit, Jackson hopes a simple open-and-shut homicide case will help him get back on track. But when the victim is identified as ex-con Craig Cooper—a former meth addict who did time for bank robbery, the spoils of which were never recovered—the case becomes challenging.

The same night Cooper is murdered, a firebomb goes off in a bottled water factory on the other side of town. The prime suspects are from an organization called Love the Earth—eco-terrorists. Fears that group is plotting another attack bring to town Jamie Dallas, an undercover agent with a wild streak, and Carla River, an FBI agent with a complicated past. When Jackson discovers a shocking link between the murder case and the bombing, they will all have to work together to solve both crimes before they blow up in their faces.

Reviewers say: “L.J. Sellers just keeps getting better. In Crimes of Memory, she pits unforgettable characters against a brilliant plot. Put this on your A-list! Then go search out the rest of the series.”—Peg Brantley, bestselling mystery author

J Carson Black’s release is a thriller called The Survivor’s Club. Check it out:

Detective Tess McCrae investigates a grisly crime scene in the ghost town of Credo, Arizona. To an ordinary investigator, the evidence suggests a cartel drug hit. But Tess, with a nearly faultless photographic memory, is far from ordinary, and she sees what others might miss: this is no drug killing. Someone went to gruesome lengths to cover up this crime.

The killer’s trail leads Tess from Tucson to California; from anti-government squatters in the Arizona mountains to the heights of wealthy society, including the rich and powerful DeKoven family, who've dominated Arizona commerce and politics since the 1800s. But as Tess follows the trail of gore and betrayal, perfect and indelible in her memory, she uncovers far more than one man’s murder, and solves much more than one isolated crime.

Reviewers say: “An utterly engrossing thriller. The Survivors Club grips us from the very start and simply doesn't let go. The novel seamlessly achieves that rarity in crime fiction: making our palms sweat while bringing the characters and their stories straight into our hearts. Bravo!" —Jeffery Deaver, New York Times bestselling author

The Trigger: Cover and Title... Finally!

by L.J. Sellers, author of provocative mysteries & thrillers

As only a writer could do, I spent the week obsessing about the word the. I’ve had a title for my new thriller for months—The Trigger. But I started considering those powerful one-word thriller titles: Stolen, Missing, Inferno, Bombshell, Shiver, Dust (seriously, a new Patricia Cornwall), and I thought maybe I should title it just Trigger.

We developed a cover, and the single-word title looked great. I asked people in my house what they thought, and everyone said, “Yeah, I like Trigger better.” But it bothered me. Whenever I would talk about the story, I would stumble over the title. It started to sound funny.

Then my editor questioned the new title and said it made her think of a name, like the horse. So I knew it wasn’t right. Especially for people who might only see the title in text  (sans cover) and be confused by it.

So I’m back to The Trigger, which works well with the story, which goes like this:

Agent Jamie Dallas loves undercover assignments that get her out of the Phoenix Bureau. But when a woman and her baby disappear from an isolated community of preppers in Northern California, she knows the risk of infiltrating the armed group is dangerously high.

Once inside the compound, she discovers that the brothers who founded Destiny are scheming something far more devious than kidnapping or murder. Meanwhile, her local FBI contact, Agent McCullen, is pulled from her team and assigned to investigate the murder of a woman with phony ID, found at the bottom of a motel pool.

Soon Dallas finds herself in deeper trouble than she's ever encountered—with no way to reach her contacts. Can she break free of the bunker and stop their bizarre end-of-world plans? Will Agent McCullen identify the killer in time to help?

The Trigger is a gripping story that highlights our greatest fear—how a hacker and a fanatic with grandiose ideas can threaten civilization as we know it.

The book is scheduled for release January 1, and I have a great contest planned with a huge prize—a trip to Left Coast Crime. More details can be found on my website.

If you’re interested in an early copy of The Trigger (ebook and some print) and are willing to be on my street team to help launch it, please email me. ARCs will be ready in about a month.

So what do you think of the title? The cover? Story concept?

Trading Books for Donations

by L.J. Sellers, author of provocative mysteries & thrillers

Today I'm at my favorite event: Art & the Vineyard—a Eugene festival celebrating local artists and winemakers. I love interacting with readers and writers in this gorgeous outdoor venue, under a bright blue sky!

This time will be different though. Every dime I take in will go to the new charity I founded, Housing Help. This project has been on my to-do list for years, and last month, I finally had the time, money, and head space to launch it.

In brief, the foundation's mission is to help people who are facing a housing crisis. Our first priority is to get homeless families into a place of their own. We also hope to prevent people who have had a financial setback from becoming homeless. You can read more at the website if you're interested.

The sticky issue is how to use my public profile to raise money for this great cause—without using this cause to increase my public profile and/or sell more books. I'm not sure I can do one without indirectly doing the other, but I'm going to try. I've struggled with this issue for years and even blogged about my conflicted feelings regarding the interplay of bookselling and charity. My perspective keeps evolving.

But I know my heart is in the right place. I've made significant private donations to the foundation already, and I'll continue to do so, for as long as I can.

The book sales for the A&V event are just another opportunity to make a donation. Consequently, there are no conditions, thresholds, or percentages. Every dime goes to Housing Help, and I'll give a donation receipt to everyone who buys books—letting readers take the tax break. That way, they can be generous, be certain their money is going to the cause, and get credit for their charity.

Eventually, I plan to set up apps on my website, as well as the foundation's, that will offer readers/donators a signed book for every contribution of a certain amount, say $25. Again, the money will go directly to Housing Help, and the reader/donator will get a tax-deductible receipt.

This seems like a viable way to raise money for the cause without directly benefiting from it. If you have other ideas, please share them. And if you live in the Eugene area, stop in and say Hi. Maybe trade a donation for a book. 

Re-Branding: Without The Sex Club

By L.J. Sellers, author of provocative mysteries & thrillers
I rarely use this forum to talk about my books, but recently I made a decision about my series that involves the broader topics of branding and reader perception.

In this evolving industry, writers must adapt quickly as well as continuously search for new ways to reach new readers. In that mode, I’ve decided to re-brand my Detective Jackson series by listing Secrets to Die For as the primary book and creating a new cover for it.
 
The first book on my Jackson list used to be The Sex Club, a title I've come to believe turns away as many readers as it draws in. The story has served me well, and thousands of readers have loved it. It will always be a favorite, and I'll continue to sell it. When I only had a few books on the market, it was an important part of my work.

But now that I'm about to launch my 10th book, and I'm poised to reach a huge new audience, I've decided I don't want The Sex Club to be the first thing new readers see about me. I don't want to be defined—and possibly rejected—by this title.

I considered simply changing the name, but thousands of people have read it—and loved it—and I'm not willing to annoy my faithful readers who might buy the story again with a new title, not realizing they've already read it. And a new title wouldn’t alter the content, which is equally disturbing to some conservative readers.

So I’m moving The Sex Club into my standalone thriller column. The truth is when I wrote the novel, it was intended to be a standalone with dual protagonists. Then at some point, it occurred to me the detective would make a great series character. When I wrote Secrets to Die For three years later, I based it on the Jackson character, thinking I’d try to make a series of it. So Secrets is really the first book I intended as the start of a series. Of course, readers can begin with either one.

In simple terms, this is a very competitive market with ebooks selling for $.99 and $2.99, and I can’t afford to alienate thousands of potential readers with one little word.

This has been a huge undertaking. I'm not only creating a whole new website, I also had to make a change in my "titles list" and republish each of my ebooks. I've also had to redo my bio everywhere it's posted online! And I'm sure I haven't found them all yet.

But with millions of new people joining the e-reading revolution, I think this move makes sense. What do think of this re-branding decision? Brilliant or cowardly? Worthwhile or waste of time?

The Fear Factor

Posted by L.J. Sellers, who used to think she was fearless

In my personal life I try to be optimistic, but in my fiction I write about my fears. It’s been true since I sat down to write my first novel. At the time, Jeffrey Dahmer was in the news and my greatest fear was that a sexual predator would kidnap and kill one of my three young boys. So I wrote a story about a woman who tracks down her son’s killer. The experience was cathartic, and I continued the practice in future novels, because as it turns out, many readers share the same fears.

Being kidnapped and held against my will is another dominant fear for me and millions of other women as well—because it happens!—so the theme occurs often in crime fiction novels, including two of mine (The Baby Thief, Secrets to Die For).

Most of my stories though have elements of fears that are very personal to me. For example, when I wrote The Sex Club, the first book in the Detective Jackson series, my son was in Iraq and I worried constantly that he would die. My sister had just succumbed to cancer and I grieved for her and worried for other members of my family. So Kera, my main female protagonist, was dealing with those elements. Right or wrong, I couldn’t separate those emotions from my writing and they ended up on the page.

Soon after that, my husband was diagnosed with retroperitoneal fibrosis, which triggered all kinds of fears for me. He faced a life of pain, multiple surgeries, and likely an early death. Without being consciously aware that I was doing it at first, my Jackson character started having pain and health issues. Eventually, he was diagnosed with RF, and in Thrilled to Death, he underwent a surgery, very similar to the one my husband experienced. Readers tell me they enjoy my characters, who are realistic, yet unique, so incorporating true-to-life, frightening details adds richness to my stories while helping me work through emotional challenges.

In late 2009 when I was writing Passions of the Dead, I was dealing with unemployment: mine, my husband’s, my brother’s, and dozens of other people I knew. I witnessed the devastating effect it can have on families. That fearful theme became dominant when I outlined the story. My Jackson novels of course are always about crime, murder in particular, and my main goal is tell a great story. But every fictitious crime needs a unique, complex, and compelling motive, and I look for those motives in the fear I’m experiencing.

Some of my fears are more social and universal. I fear that as a society we have wrongfully imprisoned hundreds, if not thousands, of innocent people. Dozens of news stories about the release of prisoners wrongfully convicted continue to feed this fear, so that issue, which is often the result of coercion or intimidation, is part of the plot in Dying for Justice, the fifth Detective Jackson novel.

Right now I fear for the future of our country if the economy doesn’t improve. I also fear for our comfort and safety if the extreme weather patterns continue and grow worse. So I’m writing a futuristic thriller in which those fears come into play. Guilt and redemption are also prominent themes in The Arranger, which will release in early September. (If you're a book reviewer and would like a copy, please email me.)

Soon I’ll start work on the next Jackson book. I have a list of ideas, many culled from true crime cases found in the news. Regardless of what I decide in the beginning though, you can bet that as the plot develops, whatever fear is most prevalent on my mind will surface in the story.

What fears do you like to read about in fiction? Which fears are too intense for reading pleasure?