Stop the Spin Cycle!

by Peg Brantley
Evocative Characters. Intriguing Crime. Compelling Stories.

Aargh!!!!

There's so much spinning going on I'm surprised anyone is still standing.

Let me spin you a few:

FACT: I came in second place at a writing competition several years ago.
SPIN: Award winning author.


FACT: I've painted some half-way decent watercolors. (The logo for Bark Publishing, above, is one of mine.)
SPIN: Artist.

FACT: I received an Honorable Mention, an additional category established by the judges just for me, for a short story (available now through MY WEBSITE).
SPIN: Multi-award winning author.


FACT: My books have each achieved the #1 slot when they were available for free, and remained briefly in the stratosphere when they went back to full-price.
SPIN: Bestselling author.

FACT: I have been endorsed by bestselling authors, and big-time award nominated authors, plus I've read their stuff.
SPIN: Long-term mentors.

FACT: I was Head Girl at Dunstan Junior High (now Middle School).
SPIN: A successful career in politics.

FACT: I was on the school newspaper staff at Dunstan.
SPIN: A journalism background.

FACT: My books have received some nice reviews.
SPIN: Acclaimed writer.

FACT: I play the piano and actually own one.
SPIN: Accomplished musician.

How do I know there's a lot of spin going on? Truthfully, it's only a guess. But I know for a fact there's at least one author out there who has his/her washing machine permanently set to the spin cycle. On one hand, it's kind of clever and I'm sure he/she is selling more books because of the spin, but on the other I find it kind of sad he/she feels the truth isn't good enough. And if there's one, I'm betting there are more.

FACT: Today is my wedding anniversary. Thirty-three years of a great life.
SPIN: Nothing to spin here. I've been blessed.

What about you? Have you spied some spin?

Ten Things to do if You Don't Want to Sell Your Book

By Andrew E. Kaufman

What does it take to sell a lot of books? In an industry that seems to change by the minute, I'm not sure anyone has the answer. I'm not sure I really do, either. But I do know what doesn't work. Here are a few of the biggies:

1. Don’t hire an editor: That sounds really obvious, but it’s surprising how many skip the most important step in the process. Indie authors are often criticized for turning out substandard work, and in some cases, I have to agree. Not hiring a competent editor is one of the biggest reasons for low sales. Readers have become very savvy. Most read the samples, and most can spot poorly written work in a heartbeat. No matter how careful you might be, no matter how well you think you understand and implement the English language, you’re too familiar with your writing and have lost the objectivity necessary to turn out a polished manuscript. I often hear people complain that hiring an editor costs too much money, but you'll be wasting something far more valuable if you skip this step: your time. All the promotions in the world won’t make a bit of difference if you’re not turning out high-quality, professional work. 
2. Don’t treat your writing as a full time job: Is selling a lot of books as important as having a social life? Sleep? More than likely, you’ll have to sacrifice both, maybe even more if you do this right. As competitive as things are, it’s become imperative to treat your writing career as second job if you already have one, a primary job if you don't. There’s an art to juggling writing and promoting, and time is an important part of that. I’ve yet to meet a bestselling author who says that getting there was effortless. 
3. Don’t be persistent: Besides the rare exceptions, book sales won’t happen quickly—they might not even happen in a year or more; but that doesn’t mean it will never happen. This is a game of endurance and the ones who stay in it the longest (if they have a good product) are the ones who usually win. 
4. Don’t enjoy what you do: If you don’t absolutely love what you’re doing, if you can’t wait to get back to writing, it will show not only in your ability to stay motivated but in the quality of your work. Passion is what drives us to success. It’s what keeps us from settling for Just Okay. You have to love doing this. 
5. Don’t use the tools available to track and analyze your website traffic: 

Do you have a tracking system on your website and blog? If you don't, you're missing one of the best tools available for charting your progress and figuring out what does and doesn’t work. I use Statcounter.com. It’s free and it gives me more information than I’ll ever need, all in real time. I spend a lot of time analyzing my website traffic. One of the key features I use is the “Visitor Paths” section. It tells me where people come from (which of my promotions are working, which aren’t), how long they stay (overall effectiveness of my website), and where they go after they leave (did they follow the link to Amazon for my book? If not, we have a problem). It’s a great tool for figuring out which promotional tools to keep, which to toss.

6. Be obnoxious as possible while promoting your book: I’m often horrified at the lengths some will go to in order to sell their books. I also wonder if they realize they’re repelling instead of attracting. Shoving your book down people’s throats makes them gag, or at the very least, want to ignore you. Be relevant, not intrusive. Give readers credit and let them figure out who you are on their own. Do not post a link to your book on other people’s Facebook threads or time lines unless they grant you permission. Do not follow people on Twitter, and then when they follow back, send them a “BUY MY BOOK BUY MY BOOK” message. It's icky.

7. Don’t get to know your readers. Understand that every successful author builds his or her audience one reader at a time. It can be through word of mouth (which you have minimal of control over) or it can be through getting to know every reader you can, every chance you get (something you have a lot of control over). Take time to answer every email. Be gracious and kind. Say thank you so often that you feel like a broken record. And most important: realize that the readers owe you nothing and that you owe them everything. 

Before and after. 'Nuff said?

        8.  Don’t have a great cover, quality    formatting, or great synopsis: The best advice I ever got was from Indie Phenomenon, Amanda Hocking. She told me (with much nicer words) to lose the cover for While the Savage Sleeps, that it was amateurish and holding me back. And she was absolutely right: I created it myself, and it was horrid. I had to use Google to find the abomination, and when I did, I was horrified/nauseated to see it’s still out there. My only defense (and it’s a weak one) is that this was in the early days when most of us didn’t really know what we were doing. Hire a good artist and don’t settle until you are in love with your cover. It will make all the difference in the world.  Same goes for formatting. Hire a professional who knows what they’re doing. A poorly formatted book is a guaranteed return or bad review. Pay the extra money. Your work is worth it. About your synopsis: it must sing. This is one of the first things readers look at when deciding whether or not to purchase your book. Keep it simple, but make sure it draws them in immediately, then doesn’t let go. 

9.  Don’t use social media properly and to your advantage: I hear this all the time: social media doesn’t sell books. I agree; it doesn’t if you don’t use it properly. The key to using it successfully is to engage people, not hammer them over the head. I spend a lot of time on Facebook. When I talk about my books, I try to keep it relevant and not out-of-the-blue. I discuss my writing process, interesting and funny things that happen along the way. I do occasionally post promotions, but it’s a very small percentage of my total output. I also post other things about my life. Regarding Facebook book releases, most people I talk to find them really irritating. One of the problems is, as soon as an invite comes, the emails begin pouring in for every post and continue to do so unless you shut them off. I tried them myself in the early days but didn't find them helpful where book sales were concerned.

10. Don’t treat this as a business: It is one, and like any business, it takes money to make money. Invest in your business. Understand your industry. Pay attention to trends. If you’re selling widgets, you should probably have a good understanding about everything there is to know about the market, including the latest news and developments.

Andrew E. Kaufman is the author of The Lion, the Lamb, the Hunted and While the Savage Sleeps, both Amazon top 100 bestsellers this year. His books are the most borrowed, independently published books in the Kindle Owners' Lending Library, and his combined sales have reached far beyond the 100,000 mark.

A Touch of Success

by L.J. Sellers, author of provocative mysteries & thrillers

As novelists, one of the best things we can do for our friends and readers is introduce them to other authors. So I'd like to tell you about Gary Ponzo,

Gary has quietly become one of the bestselling indie authors on Amazon. His Nick Bracco series has consistently high ratings, and all three novels are consistently on Amazon's top 100 police procedural list. As an author, I know how hard that consistency is to achieve on Amazon. When I asked Gary what his secret was, he said it’s because his books come up as “also boughts” with many other authors. That means a lot of different readers are willing to try him out. Which is why I’m bringing him to your attention today. Great writing, great stories, and great prices.

In addition, the third book in his series, A Touch of Greed, is free on Amazon today and tomorrow. Grab it while you can. The first two books, A Touch of Deceit and A Touch of Revenge, are only $.99 and $2.99. If you like fast-paced FBI thrillers, add these to your reading list.

Here are few thoughts from the author:

Q: When you wrote the first book, did you envision Nick as a series character from the get-go?
A: I think deep down I always knew Nick was a keeper.  At its core, the series is really a modern day Butch Cassidy and the Sundance Kidd. Only they carry credentials. I've never really said this out loud before and never heard anyone ever make the connection, but that's really the truth. I don't even think Nick throws a punch until the third book. His partner Matt McColm is the FBI's sharpshooting champion three years running, so he's the one doing all the damage. Nick is the brains and Matt is the enforcer. Not that Matt is dense, he's just quick with a pistol.

Q: Do you ever get tired of writing about the same character, and what steps do you a take to keep Nick fresh?
A: Nick Bracco has PTSD, a cousin in the mafia, and a wife who wants him to leave the Bureau. That right there is enough material to keep me going for the rest of my life. I don't think I'll ever run out different ways to keep him in trouble. The only thing I'll ever run out of is time to write the next thriller.

Q: In your author bio, you talk about the five year period it took to write A Touch of  Deceit. What’s your writing process, and how have you refined it as you’ve moved forward?
A: I've always worked with a writers critique group where we exchange each other's chapters and line edit our work. Once the novel is complete, I send it out to my beta readers who give me their input, then it's off to my editor who goes through it word-for-word to eliminate any grammatical errors. At the end of the day, it's about the quality of the writing. No one cares how clever your plot is if you can't keep the scene interesting and the five senses involved with every page. The reader needs to smell and hear and feel the emotion of the characters or everything else is nonsense.

Q: You’ve had considerable critical success writing short stories in addition to novels. Do you prefer one over the other, and if so, why?
A: Short stories are one night stands; a romp in the sack with a woman you met at a wedding when you were twenty-five.  It's quick and over fast. Instant gratification.  A novel is a long-term relationship, sometimes involving therapy.  It's messy and intimate and ultimately more rewarding. But every now and then I'll write a short story just to keep my libido working properly.

Q: What are you working on next?
A: I've been asked to collaborate with some talented writers, including Rick Murcer, Dani Amore and Lawrence Kelter, to write a collection of short stories. Each of us will write a story about a murder which has taken place on a beach somewhere around the globe. It should be fun. Also, I have a psychological thriller which will be released sometime over the summer, then on to Nick Bracco # 4.  Not sure of the title just yet, but I'm guessing the first three words will be "A Touch of . . . "