Showing posts with label thugbook. Show all posts
Showing posts with label thugbook. Show all posts
Wednesday, May 30, 2012
Future Looks Grim for Professional Criminals
By CJ West
Suspense. Creativity. Action.
In the last few weeks I read Flash Foresight: How to see the invisible and do the impossible by Daniel Burrus. I highly recommend this book. It shows us how to spot trends in the marketplace and create a thriving business by preparing to meet needs consumers don’t even realize they have yet.
Today I thought it would be interesting to apply the concepts of this book to the life of a career criminal.
Burrus suggests that we look for hard trends that will impact the marketplace and then anticipate the problems and opportunities they will create.
One of the trends affecting everyone are the three “digital accelerators” according to Burrus. They are the vast increases in computer processing power, storage, and bandwidth we are experiencing each year. These three factors have contributed to the explosion of cameras and social media.
The last thing a criminal wants is his picture being taken and shared around a vast network of people trying to identify him. I explored this idea recently in Thugbook, a short story about a social network that shares photographs of crimes in progress. With the proliferation of smaller and smaller cameras and social networks it is only a matter of time before someone implements an idea that combines cameras and social media to help prevent crime.
If you are a criminal or your customers are criminals, it is time to be thinking about clever disguises or some other way to thwart all those cameras.
Another trend related to the digital accelerators is the shift to electronic banking. Fewer of us carry as much currency as we once did. We do carry credit and bank cards and those present opportunities, but banks are getting smarter about protecting themselves from losses.
We may see a future like the one depicted in The End of Marking Time where no currency is ever exchanged. This would make dealing drugs and fencing stolen goods very difficult, but the loss of freedom would be so great should the government try to do away with currency there would be a major backlash.
On the plus side for the criminally minded, there are new opportunities to steal electronic funds, though I wonder if the level of sophistication required to steal from banks will be so high in the future that it will be easier to make an honest living than to outsmart the electronic watchdogs.
One final note on the digital revolution and its impact on crime. In the past it was unlikely that data obtained by a law enforcement agency in one state would ever be shared with another. In the future, biometrics will be more prevalent and it will be simpler to connect data sources together.
In a future where states share biometric and other data about offenders, it will be more difficult to evade capture by moving within the country. The heads of any large criminal organization may want to consider small tropical islands or large tracts of heavily wooded land to hide out in.
These changes are suggested in fun, but you’ll be glad to know that based on the FBI data I’ve been reading, serious crime is decreasing. I don't think crime writers will run out of real life stories to feed our work, but the trend is certainly encouraging.
I’d highly recommend reading Flash Foresight and using the tools inside to find the trends in your business.
Labels:
CJ West,
crime,
daniel burrus,
flash foresight,
forecasting,
the end of marking time,
thugbook,
trends
Thursday, May 17, 2012
My Advice To Microsoft
By C.J. West
Author of The End of Marking Time
Last week I was talking to my friend Libby Fischer Hellman about the Microsoft investment in the Nook business. On Libby’s blog, Ruth Harris, Rebecca Crowley, and I join her in penning an open letter to Microsoft on how best to push the Nook business forward.
Author of The End of Marking Time
Last week I was talking to my friend Libby Fischer Hellman about the Microsoft investment in the Nook business. On Libby’s blog, Ruth Harris, Rebecca Crowley, and I join her in penning an open letter to Microsoft on how best to push the Nook business forward.
I want to expand on some of the things Libby and I talked about that could help Microsoft turn the Nook into a viable competitor for Kindle. I think we all agree that a healthy market is a good thing and that Barnes & Noble for whatever reason just doesn’t know how to sell electronic books as well as Amazon.
Affiliates
The most glaring place that Amazon outshines Barnes & Noble is in affiliates. The Amazon Associates program allows anyone to register and then send traffic to Amazon. When a book is purchased, the site referring the traffic is awarded a small commission. Sites like E-Reader News Today, Pixel of Ink, and eReader IQ make a fortune on affiliate links. Because they are rewarded, they send their traffic to Amazon.
Because of these sites, the community around Amazon is richer and more rewarding for readers and that makes more readers choose a Kindle over a Nook.
Indie Authors
Amazon has embraced indie authors in ways that Barnes & Noble has not. Compare the KDP Select Program and Nook First. KDP Select welcomes everyone. Authors can make their titles free and it is up to them to promote their own free book and find readers. Amazon relies on automation to scale the program and they reward the indie author and the reader with a platform that connects them both. The community (affiliates) also gets in the act because everyone likes free books and there are financial rewards for participation by the affiliates.
Nook First is Barnes & Noble’s answer. To be admitted an author must submit an application to a board that reviews selections. B&N will promote accepted books on their website, but the program can never scale the way KDP Select can and it is exclusivity means that the vast majority of authors cannot participate. B&N is excluding thousands of authors who are out hawking their books every single day.
These two programs are only the tip of the iceberg when it comes to author relations, but they are representative of the philosophy of each, B&N is stuck in the bestseller mentality and Amazon is embracing the tidal wave of indie authorship.
How can Microsoft help?
Microsoft Word and EPUB
Millions of authors use Microsoft Word to author their books. It is simple to create a PDF file of any work by saving the manuscript as a PDF file. Since Microsoft owns the most popular writing platform, they could really enhance the Nook business by making a simple and powerful conversion product from Word to EPUB. Formatting books for electronic publication has become a business unto itself. If Microsoft could make it simple to create an EPUB file, authors would be more inclined to publish on Nook.
I think right now for most authors Kindle is the preferred platform because that is where the readership is. If Microsoft could make publication on Nook easier, they would be able to make some inroads with Kindle only authors. A side bonus to this is that authors could ship their books to (author) friends who have Nooks, so they could read the book comfortably during the review process.
Nook for Windows
Microsoft also owns the most popular desktop operating system giving them access to millions of computer users who are also readers. One of the hurdles to buying electronic books is the cost of the reader. Amazon has a free e-book reader Kindle for PC. By creating a product with a better user experience than Kindle for PC, Microsoft could sway casual e-book readers to choose Nook books over Kindle books.
Microsoft could and should include this product as an update to every operating system the produce and should make it standard for any new system sold.
It will be interesting to see what Microsoft’s financial muscle and technical savvy can do to lift the Nook brand. I foresee a heavyweight fight if Microsoft truly embraces digital publishing and takes it to Amazon head on.
PS. This week I released Thugbook, my first standalone short story on Amazon.com. Click over and dive into a new kind of social network. It's killer.
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