Has the FCC Lost Its Mind?

By L.J. Sellers, author of provocative mysteries & thrillers

Net neutrality is a simple concept—we all have equal access to the internet. Yet the underlying structure is complex, and recent FCC proposals could negatively affect us all. Particularly authors who depend on internet exposure to make a living.

The latest proposal: The FCC wants to allow networks and carriers (Comcast!) to create fast lanes, in which certain content providers who pay for the privilege are given preferential treatment. Internet service providers (ISPs) have wanted this for a long time because it gives them the ability to speed up or slow down traffic to certain websites and increase their profit.

Essentially, those who can pay (Google, YouTube, Amazon) will get faster service and more internet visibility, and those who can’t (individuals, startups, artists) will be left with crumbs. Even without digging into specific examples, this seems inherently wrong. According to an article in the Huffington Post, “the net effect will be to tie creators to a small number of large platforms, reduce the choice and leverage of independent artists relative to corporate media, and make it harder for new or marginalized voices to be heard.”

And when you consider that Comcast is about to merge with Time Warner to become a major ISP and is the only ISP available in certain areas, the idea of giving Comcast even more control of the internet seems like a really bad idea. Concentrating power in the hands of a few is always dangerous.

This isn't just about myself as an author/entrepreneur, but as a consumer with a curious intellect who wants to be able to access a vast array of ideas on the internet—with equal speed.

The FCC seems to have lost its mind on both decisions. My personal opinion it that it should block the merger and drop the fast-lane idea. Consumers, who depend on the internet for information, social networking, and many purchases (books!), need a choice of providers and a level playing field.

Getting Scroogled and Amazon Attacks, Part II

Kimberly Hitchens is the founder and owner of Booknook.biz, an ebook production company that has produced books for over 1,000 authors and imprints with over 2,000 produced books up on Amazon and other retailers.

Hi, Gang!  We interrupt this incredibly insightful blog on Amazon's Persnickety Punctiliousness, Part II, to talk about Being Scroogled.

Are You Getting Scroogled?

For anyone that hasn't seen the ads, or the kerfuffle on the Net, Microsoft has made a point of letting GMail or Googlemail users know that they are being "Scroogled" by Google.  What's Scroogling, besides something that sounds like Big Booty Sex?  Being Scroogled is what happens when you use your GMail account and email someone--anyone.  If you email someone, say, Auntie Flo, telling her that you're shopping for a car, you might find it a bit startling that suddenly, everywhere you go, you see GoogleAds for cars and car websites.  Is Google prescient?  No, they're not:  they're reading your email.

"We don’t need you to type at all. We know where you are, with your permission; we know where you’ve been, with your permission; we can more or less know what you’re thinking about."
Google Chairman Eric Schmidt at the The Atlantic Washington Ideas Forum in 2010

"If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place."
Google Executive Chairman Eric Schmidt on Consumer Privacy

What did he say?  Seriously?

Yup:  Google is reading your email.  You can see Microsoft's discussion about it, here:  CLICK HERE.  Oddly enough, and maybe it's because it's Google, I haven't seen the big outcry that was heard 'round the Net when people had their knickers in a twist about Facebook invading their privacy.  Frankly, to me, what you say on Facebook is public, and if that "privacy" gets invaded, it's the same thing as the goodies from a criminal endeavor lying about in plain sight.  But reading my email?  I don't care if it's bots or a program--I don't want Google or anyone else reading my damn email.  I wondered why, recently, I was seeing Google ads for the very same project management system I am already using at Booknook.biz; now I know.  I'd answered a GoogleMail question I'd received, asking about project management systems, and I'd said that I use TeamworksPM.  Now, everywhere I go--everywhere--I see ads for this self-same system.  To say it's annoying doesn't do it justice.

What Happened to My Privacy?

But the bigger issue is:  Google, get out of my damn email. In a day and age in which privacy is ever-dearer and harder to find, I don't want someone, mechanical or otherwise, poking around in my email skivvies.  I mean, seriously:  if I became angry and referred to someone as a "dildo" in an email (not saying it's happened, but, hey, I'm human), I shudder to think at what ads I might be seeing afterwards.

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Amazon Strikes Again!

 

Meanwhile, back at Booknook.biz:  you may recall, faithful readers (ha!), that sometime ago, I blogged about "Amazon's Punctuation Punctiliousness," referring to it as "persnickety."  Well, we've had another event at Booknook.biz that has simply reinforced my irritation at what seems to be the unequal treatment of better-selling authors with regard to mere typos.  Now, I'm as keen for clean books as the next guy (maybe not as much as Jodie, but, hey, I'm a bookmaker, not an Editor), but anyone who believes that any book out there is "perfect" is deluding themselves.  So, what happened?

 

Believe it or not, today we received a "Kindle Quality Notice" ("KQN") for one of our top author clients, a bestseller on several continents with a large list of books.  What for, you may ask?  The book in question is a backlist title, and was scanned, OCR'ed, etc., so as scanning causes errors it's not that surprising.  The KQN was for TWO--count 'em, TWO--"typos."  Both were mere spacing errors, where the scan created a slight amount of space between the first letter of a word and the rest.  Not quite a full space--but a small gap.  TWO errors. Now, mind you, this is out of a book that has 220,015 words.  Yes, Two Hundred Twenty-Two Thousand and Fifteen words.  In print, 800 lovely lusty pages. 

 

I'm not a math whiz, but I make that an error rate of 0.00001.  Yes--one one-millionth.  That's the error rate; one one-millionth of 1 percent.  I wrote to Amazon again, as I do on almost every KQN that comes in (invariably for the  best-selling authors, as I noted back in July of last year), and asked them once more to establish a clearer and better threshold--something like, 1 word out of every 10,000 can have an error, or whatever they think is a reasonable threshold--and to apply it evenly across the board, to all authors and publishers--not just the best ones.  It's grossly unfair for people who have already paid good money for scanning, OCR, proofreading, cover design, book creation, etc., to get the short end of the stick, simply because they are the ones that get read, and whose readers report errata. 

 

So:  Why Not Fix Print, Then, Too?

 

I noted that they wouldn't dream of asking someone in print to "fix" their book--why ask those who've submitted professionally-created ebooks?  I understand their mindset; the bulk of their self-published authors type up a Word file and submit that, so fixing it isn't that big of a deal.  But what about the other thousands of authors who paid someone, just as they would have paid for a print book?  What about authors who have both up?  Why is it always the ebook that gets the Quality Notice?  Why the double-standard, both about curation and ebooks versus print?  In this day and age, much of what's sold in "print" on Amazon is made at Createspace or other POD houses--so why not make print authors "fix" their books, too? 

 

And I'd really love, love, love to know if KQN's get sent to Random House and the other legacy publishers.  I think that while Amazon certainly has every right to seek the highest-quality content, they need to start curation at a much more fundamental level.  If they're not going to do anything about the Broken Bones of the world (see my July post), then really, they need to stop telling first-rate authors, the bread-and-butter of Amazon's world, to fix books that have an error rate of one one-millionth of a percent.  That's just ridiculous.  Amazon, c'mon, think about this, will you? 



This is Hitch, over and out, until next time.

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SEO Best Practices for Your Website

by guest blogger Melissa Woodson
When you write a book, you’re writing for a particular human audience that you probably know well and know how to talk to. When you write blog posts or website copy, you’re trying to engage that same audience, but in order to reach them, you also have to engage search engines. You may already know how to write intelligent, well-organized and engaging material for your human audience, but unless you’ve been around the blogosphere for a while, you probably don’t know how to write search engine optimized (SEO) text. Here are a few quick pointers on how to get Google’s attention so that you can then attract readers:

Identify Your Keywords
Including keywords in your blog posts or website copy is one of the most basic ways of letting search engines know what you’re writing about. But first, you have to figure out the best keywords to describe your book. Joel Friedlander recommends using Google AdWords as a way to identify often searched-for phrases relevant to your subject. They shouldn’t be too general, because then you’ll likely be beaten out in the search results by larger players, but they should be common enough to generate significant traffic for your website.

Choose Anchor Text Carefully
Writers new to creating online content often neglect to include relevant links in their writing, or if they do include links, they do so without much thought. But links can be an important way to associate yourself with other content creators, and how you link can be important. First of all, make sure that you’re including links to content that your readers will value and that the links have a natural place in the flow of your writing. Which part of a sentence constitutes the actual link also matters; link a brief description including a relevant keyword for maximum emphasis.

Start Strong
Many authors like to begin their novels with a hook, an irresistible sentence or paragraph that will convince a reader to buy the book if they happen to pick it up while browsing in a store. One of my favorites is from Tony Morrison’s Paradise: “They shot the white girl first.” How can anyone stop reading after that? Just like human readers, search engines often peek at the beginning of a document before deciding if they want to read the whole thing. Including keywords and links to closely related articles in the first paragraph of your post is sure to keep the search engines’ attention, attracting readers to your site.

Writing SEO text for your book’s website will probably feel a bit awkward at first, as any new writing challenge does. But as you become accustomed to the new conventions, it will begin to feel as natural as writing in complete sentences. And as your writing begins to attract a wider audience, you will gain confidence in your online voice. And as you begin to establish an authoritative presence on the web, people will be more inclined to read your book and recommend it on their own websites.


Melissa Woodson is a social media and outreach coordinator for 2U Inc., a higher education company that helps top-tier universities bring their masters degree programs online. The online LL.M. degree offered through Washington University in St. Louis and the Masters of Public Administration from the University of North Carolina at Chapel Hill are among their partnered offerings. In her free time, she enjoys running, cooking, and making half-baked attempts at training her dog. Follow her on twitter @hungryhealthymj.