Showing posts with label e-publishing. Show all posts
Showing posts with label e-publishing. Show all posts

Tuesday, June 25, 2013

The UnDone Book Paradigm Shift

Kimberly Hitchens is the founder and owner of Booknook.biz, an ebook production company that has produced books for over 1500 authors and imprints.

Hey, gang!  The full title of this post is actually "The UnDone Book Paradigm Shift and Why It Will Kill Your Authoring Career Faster Than Carbon Monoxide," but Google gets cranky about really, really, reeeeeeeeeaaaallly long blog post titles, so...it is as you see it.

Some of you may remember a blog post of mine from February, entitled "Amazon Ain't EBay, Folks," at which time I discussed the epidemic of "good-enough-itis."  That being, a sea change in the minds of people who are currently typists, who decide to become writers, and from there to authors...without stopping along the way to be absolutely sure that what they are publishing isn't merely "good enough," but is, rather, the very best that they can write. Today's blog post is about this also; it's about the phenomena of rewriting your books, after they've been published, which is part and parcel of this illness.

While I Was Minding My Own Business...


...playing hooky on a geek forum, I was involved in a discussion that started out as a request, from a new user, to "make light modifications onto mobi [A Kindle book] while [she was] reading them on [her] Paperwhite."  Now, mind you, this wasn't the author; this was simply a reader.

The discussion went back and forth a bit, with some of the geekier folks talking about how it would eat the battery, etc., even if it could be done, but the gist was, this was a reader who wanted to make changes to the author's original text.

The net result was that she was told that it couldn't, realistically, be done. However, another member piped up, saying:


"What would be good would be a mechanism (in the Kindle software) to report errors easily back to the publisher anonymously.

"Amazon could easily do this. Publishers wishing to join could provide Amazon with a 'typos' email address, and any reported typos could be automatically sent to the publisher with the exact location of the error.

"I would use it! Reporting typos to publishers is a tedious process. To be able to do it quickly and while reading would be splendid. And then if I ever re-read the book, the publisher will have (I hope) issued an update from the crowd-source proof-reading.  

"But I don't see that happening either, although it would be almost trivial for Amazon to implement."  [Italic emphasis added]


When I Picked Myself Up Off The Floor...


...after having nearly fainted, I decided to compose a reply.  Now, I know this poster, fairly well; he's an intelligent, thoughtful person.  I'm quite sure that any contributions he would make to a book would be of value.  However, after giving this some thought, here was my reply:


 "Oh, PLEASE, please, please, do not suggest that to Amazon, or even promote it as a good idea.

"Nothing against you, my friend; I'm sure your edits would be great. But as someone who often receives these little billet-doux from (authors who have received them from) Amazon, please don't encourage this. I can't tell you what it's like to get notices from Amazon to fix two 'typos' (one a British usage, BTW), in a 226K-word book. Or, to make changes because ONE letter is missing from a backlist book of 140K words, that was scanned and OCR'ed.

"I've ranted about this, privately, to Amazon, because it's the worst possible scenario--the dreadful books, those that are unreadable, receive no notices, no edits at all. Why? Because nobody reads them, thus the reading public doesn't submit errors, and Amazon doesn't (essentially) forward them. The amazing irony of the situation is that it's the popular books, the best books--the books that were edited in the first place, carefully constructed, formatted, etc.--that get read, and thus get these 'helpful hints' from readers. 

"So, the books that need it the most, don't get it at all, and the books that need it the least, do. Authors feel compelled to make the edits right away, and so end up remaking books more than once a year. And I'd point out: this never would have happened a mere 10 years ago; hell, not even five. The 'immediacy' and instant gratification of the digital age seem to imply that authors and publishers need to make those edits right away. Ten years ago, publishers would have taken any letters that they'd received about typos, stuck it in a file, and made the edits--if ever--when a second edition was published. Not even a second print run.

"While I see the advantages, to some publishers, of essentially 'crowd-sourcing' the proof-reading for a book, the change in the publishing world about 'instantly fixing typos' seems to me to be absurd, for, as I say, merely a decade ago nobody would have had their knickers in a twist about a few typos in a book. Now readers submit them as if they are the beta readers or proofreading personnel for a publisher--not the consumers. It's a paradigm shift, and I'm not sure it's a good one. 

"It's contributing to new phenomena in which the book is never done. We see books being updated, re-uploaded, authors imploring Amazon to send notices to the people who've already bought them--it's contributing to an environment in which Indy authors, particularly, have begun to think of Amazon as their critique group; that it's okay to put up a book that's not "really" done. It's not serving either the authors or the buyers/readers well. 

"I can see the point in sending notices to Amazon about a book that's rife with errors. But the types of notices we see, at least, are as I described above--1 or 2 errors in books of over 140-220K words. It's ridiculous. And as I said, I think it's contributing to a mindset that isn't serving either side of the equation very well, because when a reader buys a book, s/he should not be expected to contribute to the perfection of the book; it should be a complete work. That's what we thought ten years ago, and it's what we should think now. Amazon and Nook, Kobo, Diesel, et al, should not be Wattpad, and when an author/publisher puts a book up for sale, it should be polished, complete, and DONE."



Now, the poster to whom I was replying responded, saying he'd seen some good points my response, indicating his clearly superior intelligence (ha!), but I'm deadly serious about this.  At our shop, we see a plague of rewriting.  An absolute plague.  I mean, hell, we're easy--we'll take money to remake books all day.  But this mindset--that the book is never done--is a real detriment to authors.  An author should be working on her next book--not rewriting her last one.  Certainly not over and over.  

Nor should authors and publishers be falling prey to a mindset in which instant gratification needs to be indulged over a handful of typos.  It's simply not warranted.  We wouldn't be republishing a book in print, over those same typos, and it's flatly ridiculous to keep making changes of this nature just because a book is available digitally.  Why be held hostage to this?  A reader doesn't expect you to make changes today, if the book is in print, so why would you do it just because you are selling a book on Kindle?  

When that baby is done being birthed, authors need to stop trying to stuff it back into the womb.  If the baby is full term, great, give birth.  But if it isn't, stop pushing.  If all the labor is over, and the kid is out in the world, then get pregnant with your next.  Don't keep trying to re-birth that last book.  

So what's the message?  Deliver the very best book you can--but deliver it once. Not twice, or three times, or more.  Don't expect paying customers to be your beta readers, and don't rewrite the book once you've published it.  If you polished it enough before you published it in the first place, then you are doing nothing but distracting yourself from your real work, which is writing your next book.  If it's so awful that it warrants rewriting, you shouldn't have published it in the first place--and there's no excuse.  As discussed in my February blog post, there are tons of critique groups that are perfectly free, and plenty of sites like Goodreads and Wattpad upon which you can publish works-in-progress and get feedback.  

My blog post in short?  A book is not a Word document.  It's a BOOK. The faster you think of it as a book--as something that will be in print, immutable and stamped forever in history as your contribution to literature--the better an author you will be.







Wednesday, March 6, 2013

Author's Bill of Rights


By Andrew E. Kaufman

How Much Time Should I Give Other Authors?

It’s a question I often ask. The truth is, I’d help everyone if I could, because I know how overwhelming being (or becoming) an author can be. I also know how frustrating it is to feel excited about my work, and then struggle to get others to feel the same enthusiasm. By nature, I like to give just as much as receive and find equal joy in both. Besides, I truly love meeting other writers. We are a community, and I enjoy being a part of it.

But with that comes another set of issues: part of it is time; the other is that these days, it feels like there are almost as many people writing books as reading them. 

And it seems the busier I get with my career, the less time I have, with even less of it to enjoy activities in my personal life. Since I signed with a publisher, I’m no longer my own boss. Now there are deadlines set by others that I’m obligated to meet. There are conference calls with my editor, with promotions people, and with my agent. My time doesn’t seem to belong to me as much as it once did.

Despite this, I still want to offer other authors help when they ask for it. I’ve just learned to recognize my limitations. Since my writing and my readers have to come first, I can’t provide everyone with everything they need. I can only do my best, but I have to accept that my best will not always be what I’d like.

So in setting these priorities, I’ve made some decisions, devising a Personal Author’s Bill of Rights. Here’s what I’ve come up with:

Amendment 1: Reading Requests/Endorsements/Beta Reads

I have the right to refuse reading or endorsing another author's book when asked.

This was the toughest one for me. I feel bad saying no. It’s not that I don’t want to read another author’s book—it’s that next to writing a novel, reading one is a huge time investment. I usually read at bedtime, but sometimes that only lasts a few minutes before I pass out.

I will occasionally break this rule if I know an author well enough (and their work), and even then, it depends on whether my schedule will permit. But I’ve run into trouble there as well. I’ve made promises, only to find I’m not able to follow through when my workload becomes too overwhelming. So, as much as I hate to say no to a friend (and suffer the ill effects of that decision) I’ve decided it’s far worse to say yes, and then not be able to deliver. The guilt is colossal.

Amendment 2: Offering Advice.

I will always answer emails from authors who ask for advice and try my best to do so in a timely manner.

With limits, that is. If I feel I can answer a question, I will—unfortunately, how much information I’m able to provide depends on the question, and anything requiring an in-depth outline or pages of explanation simply isn’t manageable. But I do try to do my best and be as helpful as possible, and I also apologize when I can’t.  I don’t always have to give advice, but I do feel an obligation to be kind to everyone.


Amendment 3: Promoting Other Authors’ Books on Social Media and Beyond.

I will gladly promote other authors’ books that:

1) I know and trust deliver quality content
2) I know (period).

But even with that, I’ve started to feel I need to clearly state when I haven't read a book I’m promoting, because it feels unfair to readers otherwise. Then the question arises: how do I enthusiastically recommend a book I’ve never read? Haven’t figured that one out yet.

Amendment 4: Appearing as a Guest on Blogs/ Doing Interviews

 I will always make time to be a guest on blogs (time permitting) and will gladly do interviews.

This applies to all of them, no matter how big or small, because I’m honored to be asked, and because they’re doing me a favor by showing interest (Not the other way around).

Amendment 5: Appearing at Writers' Gatherings

I will always say yes (Time and geography permitting) in order to encourage other authors.
 
See above—same reason, and because when I first started out, I never had the benefit of getting advice from experienced authors, and I know what a big difference it would have made if I did. Besides, as I've mentioned, I love meeting other writers, and I benefit from that just as much as they might.

Have I left anything out? And what about you? Both writers and readers: how do you manage time constraints when the requirements of everyday life seem to get in the way?

Wednesday, January 9, 2013

What does the Print Media Have Against E-books?

By Andrew E. Kaufman

I read a recent Wall Street Journal article that quite honestly had me scratching my head. In reading it, one might think e-books are nothing more than a passing fad, destined to play a supporting role to paper books.

The article was titled: Don’t Burn your Book—Print Is Here to Stay. With the subtitle: The e-book had its moment, but sales are slowing. It cited a Pew survey, but when I looked it up, this was their headline: E-book Reading Jumps; Print Book Reading Declines.

It seemed the WSJ was stating the exact opposite of what the study was saying. The contradiction made me curious, so I kept reading, and the more I compared the two, the more puzzled I became.

The WSJ story says:
"How attached are Americans to old-fashioned books? Just look at the results of a Pew Research Center survey released last month. The report showed that the percentage of adults who have read an e-book rose modestly over the past year, from 16% to 23%."
And here’s what that Pew study actually says:
"The population of e-book readers is growing. In the past year, the number of those who read e-books increased from 16% of all Americans ages 16 and older to 23%. At the same time, the number of those who read printed books in the previous 12 months fell from 72% of the population ages 16 and older to 67%"
The WSJ goes on to say:
"A 2012 survey by Bowker Market Research revealed that just 16% of Americans have actually purchased an e-book and that a whopping 59% say they have "no interest" in buying one."
That one startled me. I’d never heard such a thing. Then I looked closer and realized they were talking about all Americans. Since most people in this country don’t buy books in general, it would make sense that more than half would have no interest in buying an e-book. But it would seem that if they’d asked actual readers that question, those results might not be quite-so-whopping. So in reality, these numbers are pretty meaningless.

And there was this:
"Purchases of e-readers are actually shrinking, as consumers opt instead for multipurpose tablets. It may be that e-books, rather than replacing printed books, will ultimately serve a role more like that of audio books—a complement to traditional reading, not a substitute."
Does the WSJ not realize that those "multipurpose tablets" actually have e-readers built into them? It would be kind of like saying, “Nobody buys tomatoes anymore, but salads are on the rise.”

It’s not the first time I’ve seen a story like this with a distinct bias against the e-book industry. I remember reading one recently (also in the WSJ) that spoke of Amazon’s “Struggle to crack publishing”. It painted a dismal picture by citing their poor sales. The only problem was, their theory was based solely on Amazon’s print book revenue, completely ignoring their Kindle sales, which are outselling the former. Also overlooked was the fact that many brick-and-mortar bookstores refuse to carry Amazon titles.

I’ve read articles from other traditional print media publications that appear to have the same slant, and it made me wonder why so many of them seem anti-e-book.

One popular theory is that these ostensibly unbalanced representations are fueled by Amazon’s threat over the marketplace. Many retailers have reacted in a similar manner. Target and Walmart announced they would no longer sell the Kindle e-readers in their stores (although they continue to carry devices from other companies such as Barnes & Noble's Nook). A New York Times article states that Target Executives sent out a memo to their vendors stating:
"What we aren’t willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices.”
Is it possible an industry that's struggling to survive in the digital age might be reacting in much the same manner? Of course, I don’t claim to know the answer. I can only guess. 

What do you think?

Monday, September 24, 2012

Some Great Resources for Kindle Authors & Readers



by Jodie Renner, editor, author, speaker
As an editor and a new Kindle author, I'm always on the lookout for resources for me and my clients. I just discovered a great new website for e-book authors and readers. This site looks like a gold mine for both Kindle readers and writers who publish on Kindle.

Scroll down for links to other great sites for Kindle authors.

The Kindle Book Review reviews and features e-books. They also have a “Freebies” page, with daily alerts, and they feature Kindle books by talented authors who have at least 10 reviews with a 4.0-star rating or better. According to their home page, they strive to be a filter for readers, weeding out Kindle books with poor reviews.

They have separate pages for novels under various genres, like Horror/Suspense, Literary Fiction, Romance, Sci-Fi & Fantasy, Thrillers & Mysteries, and Young Adult.

They also offer a Best Indie Book Contest, and you can advertise your e-book with them, for a fee.
 
In addition, they have an excellent "Author Resources" page, with lists of links to many other sites where you can promote your Kindle book.

Author Resources:


Great Websites for Marketing & Connecting with Readers:


Places to Promote Your Freebie Days:


Get Reviewed:

Tweet Hashtags “#” and Twitter Folks to Help Promote Your Freebie:


  • #kindle #kindlefire #ebooks #FREE #mustread #goodreads #greatreads #freeebooks #Kindlefreebooks
  • #AmazonPrime #Kindledeals #kindledeals
  • @FreeKindleStuff @FreeReadFeed @free_kindle @Freebookdeal @freebookpromos @frebooksy
  • @KindleBlaze @KindleBookBlast @KindleBookKing @KindleDaily @Kindlbookreview @digitalBKtoday
  • @KindleFireDept @KindleEbooksUK @KindleFreBook @KindleFreeBooks @KindleFreeStuff @KindleKing
  • @KindleSurprise @KindleUS @KindleUK @KindleDE @KindleES @Kindle_Max @kindle_mojo @Kindlefreebies
  • @Kindlestuff

If you know of other Twitter groups, Facebook pages, etc., please let us know in the comments.

Great Websites to Learn From:

Kindle Book Reviews also offers a short list of cover designers, formatters, and editors, as well as  advice for getting your book noticed and sold, including specifics on your book cover, book blurb, price point, marketing, reviews, and strategies for gaining the maximum sales through offering your book for free for short periods.

Website: http://www.thekindlebookreview.net/  Twitter: @Kindlbookreview

Readers and writers: If you know of other great e-book author or reader resources, please let us know in the comments! Thanks!

 



Jodie Renner, a freelance editor specializing in popular fiction, has published two books to date in her series, An Editor’s Guide to Writing Compelling Fiction: Writing a Killer Thriller and Style That Sizzles & Pacing for Power (soon to be re-titled Fire up Your Fiction), which won a Silver Medal in the FAPA Book Awards, 2013, and Honorable Mention in the Writer’s Digest Self-Published E-Book Awards, 2013. Upcoming title: Immerse the Readers in Your Story World. For more info, please visit Jodie’s author website or editor website, her blog, Resources for Writers, and find her on Facebook, Twitter, and Google+. Jodie also blogs alternate Mondays on The Kill Zone blog. Subscribe to Jodie’s newsletter here.  

 
 
 
 


 





 

Monday, August 6, 2012

And The Silver Bullet of Book Marketing is...

By:  Kimberly Hitchens is the founder and owner of Booknook.biz, an ebook production company that has produced books for over 750 authors and imprints.

This week's entry is from our Social Networking Genius  extraordinaire, Steve (Stephanie) Nilles, who holds down the fort on Tweeting and Facebooking, Pinteresting and other "stuff" over at Booknook.biz, and has taught me all I know about Twitter, et al.  She will be guest blogging for me while I recover from a shoulder problem, and to provide a different perspective than I usually have.  Take it away, Steve:

I'm not an agent, publisher, or aspiring novelist. I'm a working musician. About a year and a half ago, while taking a month-long break from the road, I happened upon part-time work for a well-established and traditionally published mystery writer who was just starting her own e-pub company. I have since edited manuscripts and provided marketing assistance for an ebook producer, as well as for mystery, science fiction, romance, children's books, and nonfiction authors, ranging from the seasoned and well-known to the obscure writer pushing his very first novel. Predictably, my work in publishing has drawn enlightening parallels to my work in the music business. In short, publishing seems to be about 20 years behind the music industry, at least in terms of adjusting to a preference for digital. And as an outsider temporarily peering into a world of energetic bordering on frantic writers and publishers, I've found the clamoring for the magical marketing plan that will give birth to the next Amanda Hocking, H.P. Mallory, or John Locke to be … amusing.

The obvious explanation for what now makes being a musician or author nearly impossible is that “everyone can do it.” Perhaps screenwriter Aaron Sorkin put it best in a particularly wry interview: Interviewer: "Look, I don't want to step on your toes, you don't want to step on mine. We're both writers."  Sorkin: "Yes, I suppose, if we broaden the definition to those who can spell."

As technology provides limitless tools for distribution, self-promotion, and even production of the artform itself, the internet has, as Mark Bowden puts it, "replaced everyman with every man." From art of every medium to the once revered science of journalism, press critic A.J. Liebling's 1960s fear of a dystopia with only one newspaper, "a city with one eye," has been replaced by a city with a million eyes.

Much like a writer, when I tell a stranger that I am a "musician," I'm painfully aware that my self-proclaimed title conjures up images of a dramatic and self-medicated kid, sulking in her bedroom and writing break up ballads in her diary. I am a 28-year-old that has spent 23 years playing music, 15 of those years nearly 5-10 hours a day. I'm on the road 8 months out of the year. I play 150 gigs a year. So imagine my displeasure at sharing the semantics of a vocation with an overnight YouTube sensation who recorded a 4 song EP in a basement with a Fisher Price tape recorder.

My 28 years notwithstanding, I think I've amassed an interesting cross section of experience witnessing the worlds of music-making as well as book publishing, and I can tell you with absolute certainty that what works in music works in publishing--whether you're writing what one of my clients calls The Great American Novel or the next paranormal romance Kindle millionaire-maker. If we define "success" as "consistently selling books" (and I have yet to find a better definition), the most successful authors I've worked for have one and only one thing in common: they spend all of their time writing more books. And each book is better than the one that came before it.

Sure, there are marketing shortcuts. But the old adage "live by the media, die by the media" rings true. About a year ago, I was helping with the marketing of a very cute and unique mystery with a chick lit bent. A genre book with a fascinating twist, it seemed a marketing no-brainer. We pushed social media, tried various angles to introduce it to target readers on Twitter, Facebook, Goodreads, and LibraryThing. Paid promotions resulted in temporary boosts of sales from 20 to the hundreds overnight. We ran a genre-specific blog tour. All these contributed, over time, to 50-plus amazon reviews at an average of 4.6 stars, and to positive reviews in a couple of publications we did not pitch to with an ideal readership demographic. As marketing boons calmed down, the book settled at selling 20-30 books a day. At first. We've continued to push the book via social media and advertisements, but six months later, the author has written nothing new. And its sales have dwindled to 1-2 books a day.

Contrast this with a literary black comedy that was released around the same time. Although beautifully written, it seemed it would be difficult to market, as it fit into no overt niche. But the marketing plan employed has been similar to the one outlined above. The book currently has 20-some amazon reviews with a 4.8 star average and is consistently selling 15-30 books a day. Why? It is the author's eighth book, and she has since written and published two others, each as beautifully-written as the eighth. And press procured for the most recent books, whether solicited or not, have markedly boost sales of all other books.

There are other attractive shortcuts and marketing go-tos. Launching a KDP Select Free Campaign, if done so correctly can help an indie author to the tune of thousands of free downloads a day, with fall off of a noticeable boost in sales. One popular thriller author I’ve worked for has had a good deal of success with handfuls of free days, which boost the sales of the other books in that particular series, as well as their Amazon rankings. But I've never seen this sales boost last longer than a week, and I've never seen the sales numbers exceed 20 in a day. I should also note that the writer I mentioned, an Edgar and Macavity nominee, has to date written 12 books across 3 series, spanning 20-odd years. And he’s still producing new work.

Paid promotions at least guarantee that your book will make some sort of appearance on a website, as opposed to investing exhaustive time into submitting your book to bloggers for review--they almost never review your book, let alone respond to your request, and even when they say they will, they almost always forget, or by the time your book is scheduled to reach the top of their queue, their blog will have mysteriously disappeared... I've seen some Kindle sites' paid promotions generate tens to hundreds of sales overnight, but victory is perpetually a flash in the pan. Sales always die down to where they were previously within the week.

Best-selling author Kristen Lamb addresses the importance of writers focusing on writing in her blog entry The Five Mistakes Killing Self-Published Authors. "Even in traditional publishing," she says, "it usually takes about three books to gain traction. In traditional publishing, this takes three years because we are dealing with a publisher’s schedule. In self-publishing, we can make our own schedule, but it still takes THREE BOOKS MINIMUM. I know there are exceptions, but most self-published successes hit at about book three. The ability to offer multiple titles is a huge part of why John Locke became successful." Lamb also discusses the dangers of self-publishing before an author is ready, jumping in before understanding basic business principles, and misusing free campaigns.

In both music and publishing, there’s something to be said for distinguishing between adapting to change and reinventing the wheel. Artistic and entrepreneurial endeavors that prove to be successful long term require long, hard work. No amount of technological innovation is likely to erase this axiom. Yet whenever I’m asked to begin working with a new author, I’m repeatedly amazed at his or her inability to grasp the concept of patience. Writer and publisher Kristine Kathryn Rusch discusses this in terms of self-publishing, specifically: “The readership—and the income—will grow exponentially if the writer continues to produce work. One day, the indie writer will wake up and realize she’s making $1,000 per month on a single title, and that amount spread out over a year is more than she would have gotten as an advance for a first novel … If she’s a good storyteller (and her book has a decent cover and is copy edited, and if she keeps writing and publishing new material), she’ll make a living wage over time.” Rusch even goes on to suggest that promotion in publishing, be it in the traditional or indie realm, is utterly pointless: “I buy [books] because of word-of-mouth, just like every other reader on the planet. That’s why traditional publishers only spend advertising dollars on the bestsellers. They’re not informing you of a new writer. They’re letting you know that a favorite writer has a new book. They’re relying on word-of-mouth and habit. So indie writers who promote their book instead of writing the next book are wasting their time. The more books you’ve written, the more books you’ll sell. That’s how it works. That’s how it’s always worked.” 


====================

Thanks, Steve.  For those of you that like jazz, our Steve is a smokin' musician.  Warning:  ADULT lyrics and music, don't go to the page with your kids in the room, but her lyric, "facebook is a gateway drug to stalking" should be used in a bestselling  novel!   Visit her site at:  http://www.stephanienilles.com , and will start work on her new Album in about 3 weeks.  

Friday, July 13, 2012

7 Great Websites for Publishing Info

by L.J. Sellers, author of provocative mysteries & thrillers

I hear from writers all the time wanting to know about resources and how I keep up with everything. Keeping up not only with writing and promoting, but also staying informed about the publishing industry—which is very competitive and constantly evolving—is critical to success. With that in mind, here’s a list of my favorite websites.

The Passive Voice: This is an aggregate site that collects and links to blogs about the industry, with intelligent commentary from the site owner, who is an ex-entertainment lawyer and book formatter.

Publetariat: Another great aggregator site with a lot of how-to articles from writers about writing, promoting, and formatting.

Digital Book World: A collection of news, blogs, and commentary about everything happening in the electronic publishing world.

A Newbie’s Guide to Publishing: Joe Konrath always has great blogs and guest bloggers about self-publishing and often discusses pricing, a critical piece of the process.

For Crime Fiction Authors:
The Crime Fiction Daily: I also subscribe to this daily newsletter, which is specific to crime fiction and often includes real crimes stories, from which ideas spring.


The Graveyard Shift: I love this blog for news about police tactics, events, and more (such as its Castle reviews).

Writer's Forensics Blog: Fun blogs about death and crime scenes. What else can I say?

I know there are a lot more  terrific sites (and I could spend all day perusing them). What are your favorite sites for staying informed or developing your craft?

Thursday, April 5, 2012

Under The Covers

by C.J. West

When I first started publishing books I thought it was really cool that I had complete control over what I wrote and what cover I put on my books. Little did I realize that readers have become accustomed to some very specific things and they expect them when they are looking for a good book. 

I talked a little about Amazon pages and how the formatting really matters. Well, in the last few weeks I’ve been retooling the covers for my Randy Black series and I’m ready to unveil the results. 




The old cover has a cartoonish feel to me that suggests there will be fire and maybe some action and suspense, but it gives me the feeling that it’s done in an amateurish way. When I looked at other suspense novels one of the first things that struck me was that the large majority have clear, realistic photographs on their covers.





The New cover is a little sexier in my view and fits reader expectations for a suspense novel.

For years I felt like a great book was hiding underneath a cover that wasn’t getting attention. The book itself was optioned for film and came very close to the big screen about a year and a half ago, but the deal fell apart due to lack of funding. 

Book Two: A Demon Awaits

The old cover was a marvel of graphics work by my cover artist. She took a real flame and morphed it into a demon. The guy on the cover is me, photographed by my oldest daughter. It was fun to tell people that was me on the cover. I liked this cover, but even though it was created using two photographs it still had a surreal feeling to me that didn't fit a suspense novel.

The new cover is sexier, consistent with the series and still shows the main idea of the book, a man seeking redemption, even as a thumbnail. This picture to me speaks of a man facing his maker in a more concrete way than the fire demon did.

Book Three: Gretchen Greene

The old cover is a scene I really like. The oil refinery sets up the reader for the climax and this is the only cover I was sad to see go. The coloring here is softer than I would like and it doesn't set up as suspenseful for me. It doesn't convey a sense of mystery or danger.

The new cover matches the series well and also shows a scene right out of the book where Randy walks out of a swamp toward a vehicle in dark. This cover says spooky much better than the old one and it is clear that this is a suspense novel.

Only time will tell if these covers help the books sell better and given how little we ever know about marketing, I may never truly know what impact they have. But I feel good about the change and I’m excited for the future of these books.

What do you think about the change and the importance of covers?