Humpty Dumpty Sat on Wall

by Peg Brantley, author of RED TIDE



I'm trying to work through this new author balancing act. It has given me more than one nightmare.

My personal energy comes from creating a new story. From stringing words together that might make it worthwhile for someone else to read. I write for myself, yeah… but to be honest, I really want someone else to find an escape—some pleasure—when they read my words. I'm a sucker for affirmation. But right now, if I'm not focusing on the book that's already out there, I'm focusing on initial edits for the next one that are dragging me down. If only I could write well enough the first time around that I could read through it once, call it good, and ship it off to an editor who would find very little that  needs improvement. Yeah right… whose dream did I just slip into?

With the publication of my first book, I suddenly find myself in a cyclone. There's a convergence of past, present and future that all relates to and hinges on my choices. How much time do I devote to all of the pieces that need some of my time? 

My sales are about to offer me a break-even for the editing, cover design and interior formatting. But suddenly I find this amazing actor who I think would be perfect for an audio version for which I've had requests. And then there's that website presence we've been told over and over again we need and that I don't have the expertise to handle on my own. It's all money beyond what I want to pay right now. On the other hand, maybe there's part of it that would be a good investment. These items take more time. More consideration. More research. Less writing.

And then for a day my sales falter. I frantically try to figure out what I can do to "fix" things. Should I tweet more? Do I need to get involved with Kindle Nation? Would a trailer help? Is this a fluke or am I settling in to more realistic sales? (And while I'm here, small rant: some readers were disappointed there wasn't more romance. I never described my book a romance. There is no tag that purports it to be a romance. Not even a romantic suspense. The cover, the title? No romantic themes.)

In my heart of hearts (speaking of romance), I believe the best thing I can do to help RED TIDE get into the hands of more readers is to get my second book out there.  But what do I know?

How do I manage this? What should my priorities be? Have you found a rhythm for your day?

Pricing Your Way to New Fans

by Allan Leverone

I’d like to thank my friend and editor extraordinaire Jodie Renner for her gracious—and utterly irresponsible—invitation to me to guest-post at Crime Fiction Collective today while she’s en route to Manhattan for Thrillerfest. I’m men’s size medium, by the way, Jodie, in case you want to bring me back a Lee Child t-shirt. Although good luck getting it off him.

Anyway, I’ve been thinking a lot about promotion. I’m going to start with the assumption that genre authors want to sell books. I know I do. It would be nice to be so pure of motive that sales meant nothing, that the process of writing was reward enough in itself, but can we agree that’s a load of bunk? Can we agree that’s a sentiment best left to the “literary” authors, who write books where nothing much happens and it’s all very introspective and ethereal?

Because I sure hope I’m not alone in wanting people to buy and read my work. I love to write, but if I wanted to write for myself I could just keep a journal.

So as a thriller/horror author you’ve probably never heard of, promoting my work is almost as high a priority for me as ensuring the quality of that work. That’s where reasonably-priced e-books come in. When I say “reasonably priced,” I’m talking about e-books priced lower than what you would pay for a mass-market paperback, preferably a lot lower.

Obviously, authors contracted with large traditional publishers have no say in the pricing of their work, but if Indie authors, those working with small presses or releasing their work on their own through rights reversion, price their work low enough, a book that defies easy genre classification can potentially gain a wide audience, introducing people who may never have sampled an author’s work to that author.

I’ll use as an example Dave Zeltserman. Fans of noir/crime fiction are probably familiar with his work. But what about readers in other genres? What motivation would, say, a fan of paranormal fiction or urban fantasy have to try Dave Zeltserman’s work? Until recently, none.

But with the rise of reasonably-priced e-books, a fan of urban fantasy might look at Zeltserman’s BLOOD CRIMES (it’s a vampire novel, sort of), priced electronically at a very reasonable $3.99 at Amazon, as a worthwhile gamble. That fan might read the book and discover she loves it, and what will she do if that happens? First, she’ll tell her urban fantasy-reading friends about this great book she just read from this cool author, and then she’ll go out and try another Zeltserman book, maybe a book that’s not strictly, or even partly, urban fantasy.

My point here is not to pump Dave Zeltserman’s tires—although if I don’t sell more books I may end up pumping his gas—my point is to demonstrate how reasonable e-book pricing can potentially earn an author more fans and, consequently, more sales and more money, in the long run than that author might have expected to earn. Books that may have been rejected in the past by what we consider “traditional” publishing houses because they don’t fit neatly inside narrowly-defined genre labels, have a chance at gaining an audience and exposing that audience to the author’s other work as well.

And if the books are good enough, it becomes a win-win for everybody.

Allan Leverone is a three-time Derringer Award finalist as well as a 2011 Pushcart Prize nominee. His debut thriller, Final Vector, was released in February by Medallion Press. A follow-up, The Lonely Mile, is coming this summer from StoneHouse Ink, and his horror novella, Darkness Falls, will be released in September as part of Delirium Books acclaimed collectible horror novella series.

We didn't have a contract

For months I had been telling my paper publisher for my second mystery, Whose Hand? A Skeeter Hughes Mystery, that we did not have a contract. He replied repeatedly that we would work under the same terms we had used for my first mystery, Where's Billie?,  that he had published. I pushed on.

After I had written, revised, revised and revised, I hired an editor to work on Whose Hand? I called my publisher and left messages that I was working on the book, but WE DIDN'T HAVE A CONTRACT. He did not return my calls.

Last January, after I was happy with Whose Hand? I put it on Kindle and Nook. Sales were pretty good, and boosted  interest in the first book as well.  My publisher decided to delay release of Whose Hand? from spring to fall 2011. Given that WE DIDN'T HAVE A CONTRACT, and it was doing ok in epub, I went along, even though that meant the second book would be released two years after the first, which is too long.

Whose Hand? is set to release in August. Last week I told my publisher that WE DIDN'T HAVE A CONTRACT. "That's not good," he said.

He invited me to his office, and mentioned nonchalantly as the contract printed out, that it had changed a bit. "I'm going to be doing the Kindle and Nook publishing now," he said.

"No," I said, fully prepared to walk out of his office without a contract for paper.

Our first contract specifically said that I retained electronic rights to the work. I wasn't about to let go of those rights for the second book.

"What percentage would you give me?" I asked, curious only to hear what he'd say. "I get 70 percent from Kindle and 70 percent from Nook."

He was dumbfounded. He had planned to send the file of my work to another vendor, who would put it up on Kindle and Nook, then pay him 50 cents for each copy sold. I get $2.10 per book now, I told him. Shock and awe.

"How do you get it in the Kindle?" he asked.

"I read the directions," I replied.

"Maybe I should have you put all my other books on Kindle," he said.

In the end, we signed a contract identical to my first with him, including a sentence that says I retain all electronic rights. 

My paper publisher's family is now in it's third generation in the business. He's a savvy man, in the print world. But like many publishers he's caught in a very steep learning curve of the rapidly changing world.

So what's the lesson in this tale? We're all learning. But we indie authors have to stay with every bend in the road, or we're going to get run over. And never, never, never sell your electronic rights for less than a bizzilion dollars.

Have you had an experience like this?

Publishers be Crazy...or Desperate

This guest post is by April Hamilton, founder of Publitariat and managing editor of Kindle Nation. It's reposted from her personal blog. 


I just read this article about Bookish.com, a new joint venture being launched later this summer by Hachette Book Group, Penguin USA and Simon & Schuster. Per the article:

"The site intends to provide information for all things literary: suggestions on what books to buy, reviews of books, excerpts from books and news about authors. Visitors will also be able to buy books directly from the site or from other retailers and write recommendations and reviews for other readers."

The publishers — Simon & Schuster, Penguin Group USA, and Hachette Book Group — hope the site will become a catch-all destination for readers in the way that music lovers visit Pitchfork.com for reviews and information. A couple of sentences further down, you'll read:

“There’s a frustration with book consumers that there’s no one-stop shopping when it comes to information about books and authors,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “We need to try to recreate the discovery of new books that currently happens in the physical environment, but which we don’t believe is currently happening online.”

There are three problems with Ms. Reidy's statements.

First, there is NOT "a frustration with book consumers that there's no one-stop shopping when it comes to information about books and authors," because in fact, there are several sites that offer one-stop shopping for author/book information. Perhaps Ms. Reidy just hasn't heard of such obscure, underground sites as Amazon.com, Goodreads.com, Shelfari.com, and LibraryThing.com.

Second, nobody needs to "recreate the discovery of new books that currently happens in the physical environment," because for the average consumer, discovery of new books NO LONGER HAPPENS IN THE PHYSICAL ENVIRONMENT. Once again, it's Amazon, Goodreads, Shelfari and LibraryThing to the rescue here, not to mention genre-specific online communities like Smart Bitches, Trashy Books and format- and device-specific online communities like Kindle Nation Daily.

Third, Ms. Reidy and her compatriots don't "believe [this is] currently happening online." Why not? How is it possible that publishers are THAT FAR out of touch with book buyers? I'll tell you how: traditionally, publishers have viewed booksellers as their customers, and book-buyers as the customers of booksellers. They have little to no idea what's bouncing around in the head and life of the typical consumer, because they haven't had to know those things to run their business at any time in the past —past being the operative word there.

So these three major publishers are sinking massive amounts of time, effort and money into a huge new initiative that I think just about any typical book-buying consumer on the street could tell you today is destined to fail. And how do you suppose they'll be financing this new initiative? Certainly not by reducing the prices of their books, or signing more new, unproven authors, or keeping books on physical shelves longer to give them a better chance of catching on, or giving individual authors more marketing money.

I'm sure the publishers would say this initiative is all about supporting their authors and marketing books in a cost-effective way, so kudos to them for good intentions. But while they may know book and author marketing today is all about author platform, they clearly don't understand that author platform is all about community, and community is about making personal connections and feeling like you're part of a movement. Which do you think a fan of Stephen King would rather visit: Stephen King's personal site and online community of fans, or the obviously corporate umbrella site, Bookish.com?

Bookish.com content will necessarily be vetted and vanilla, so as not to hurt the corporate images and reputations of its backers and to avoid offending any site visitors. Anyone who wants the raw, unfiltered version of musings from their favorite authors and opinions of others in those authors' communities won't bother with Bookish.com when they can get the straight scoop right from the horses' mouths elsewhere.

I hate to sound so negative and dump all over publishers like this, because it's a good thing that they're finally willing to try something new. But at this point, they face the same problem Microsoft did with its Zune MP3 player: Apple got there first with the iPod, and they did it very well. If you're going to enter the marketplace with a new product for which the demand has already been fulfilled by someone else (or several someone elses), then your product has to be so incredibly, amazingly compelling that consumers will feel they're missing out by not switching to it. Microsoft tried it with the Zune; I think by now we can all agree they failed to capture enough of the MP3 player market to even make Apple break a sweat. And Microsoft has decades of experience with technology and marketing direct to consumers.

So Bookish.com gets an A for effort, but a goose egg for vision and sustainability.

Publishers: maybe you're looking at this all wrong. Maybe instead of trying to supplant the Amazons, Goodreads and Shelfaris of the world, you should be looking for ways to leverage what those sites and communities are already doing, and doing very well: crowdsourcing.

Let them tell you what the readers want to see in print and ebook forms. Listen to consumer complaints about ebook release windows and pricing, and respond accordingly. Switch to POD book production so you can offer a much wider variety of titles at a much lower cost; grousing about the lack of variety and fresh, new voices from mainstream pub is so common as to be a pastime in reader communities. Stop chasing after blockbusters and start tuning into the pre-existing discovery network to locate your new literary stars. Keep your ears to the ground for breakout indie authors, and sign them, knowing they're already proven commodities. Get and keep a bead on technologies consumers are excited about (color ebooks, interactive book apps, etc.) and invest in those technologies.

Your role as arbiters of taste and gatekeepers is a thing of the past, and the position of Reader Community Leader has already been filled. Own it. Restructure your businesses and legacy thought patterns to embrace this new reality. Now, your role is to find out what consumers want in print books, ebooks and emerging media technologies, and give it to them. Period.