In December, I did Amazon-sponsored giveaways of The Suicide Effect and The Sex Club, and between the two, I gave away more than 55,000 ebooks, and they both have sold really well since.
Not everyone likes futuristic thrillers, but The Hunger Games is huge bestseller, so there is an audience for the genre. I decided that the problem was the name. The Arranger just didn’t have enough intrigue or power. It was one of two choices at the time, and my husband really liked it, and I let him talk me into using it—against my better judgment.
So I changed the title to The Gauntlet Assassin and did a two-day giveaway...with a terrific download response. The ebook has been selling steadily since at five times the rate of its previous sales. Yeah! But I think it has even more potential, so I’m having a new cover created, and I’m contracting with a new designer, one that specializes in thrillers. I can’t wait to see what he comes up with and how it affects sales.
Secrets to Die For—for the third time!—and changed the font on all my Jackson books. They all instantly jumped up in the rankings on Amazon’s police procedural list.
This is one of the best things about digital publishing—the ability to quickly and inexpensively make changes. Sometimes I worry that it’s disturbing to readers but I hope they understand. I’m running a small business, and I have to ensure that my products are selling as well as they can.
Readers: What do you think?
Writers: Have you made cover or title changes and did it work for you?