Working for Free Still Pays

by Peg Brantley

I have mixed feelings about making my book free. It's the only one I've published so far (#2 is in the editing stages), so the wonderful bump in sales many other writers experience for their other books is for me a moot point. On the other hand 'free' gives me a wonderful opportunity to expose my work to a wider audience and add to my reader base. I love that.

When an opportunity came up for me to be a guest on a live radio show I decided to capitalize on that event and make Red Tide free. So for three days, Sunday through Tuesday of this week, my one and only book was available to whoever wanted it.

Turns out, almost 35,000 people decided to give it a try. For the first time since the book was published in late March, I reached readers in not only the United States, the United Kingdom and Germany, but also readers in France, Spain and Italy. The after-effect of sales is gratifying (though I still don't understand why that happens) and I've lent more books from Amazon's lending library than ever before.

But I didn't just schedule it to be free and wait for readers to find me. I asked for a lot of help to get the word out. I tweeted (and tweeted), utilized Facebook until I was sick of seeing my own cover, and thankfully had prepared—in advance—for some backup.

About two weeks before I went 'free' I sent my information to the following websites (there is no guarantee that any of these sites will feature your book):

• Pixel of Ink has thousands of subscribers. I do know that my book was chosen by them for the first day, and I credit this site for a lot of my downloads;
• Free eBooks Daily has a bit of quid-pro-quo and listed my book at some point;
• Free Booksy listed not only me, but the joint promotion I had with my sister;
• eReader News Today also carried my book, and they have a lot of influence with readers;
• Bargain Book Hunter is a site I purchased (at least 48 hours in advance) a guaranteed placement for $5.

There are countless other sites, including at least four more who I submitted to but I don't think selected my book.

My point is, simply going free and sitting back to wait for fabulous results probably isn't going to work unless your name is Stephen King or Michael Connelly. When you're ready to push for some positive results by offering your book free for a few days, you need to have an army behind you. Plan ahead.

CFC readers, how do you find your free books—the ones you really are interested in?

CFC writers, if you offer your books for free, what are some of the things you've learned along the way?



My very special thanks to Karin Cox and Indie Review Tracker for providing me with a lot of ideas.

Is It Time To Abandon Print?

by C.J. West

Last week I finally made the move and enrolled three of my books in KDP Select. This weekend my new book, Addicted To Love, will be free in the Kindle Store until Valentine’s Day.

For those of you who aren’t familiar with KDP Select, it’s an Amazon program that allows authors to make their e-books free on the Amazon website. Enrolled e-books are available for Prime members to borrow free. The authors receive a fee per borrow that’s determined at the end of the month based on how many books are borrowed. The catch for authors is that the e-book must be exclusive to Amazon for 90 days.

I’ve had excellent response to free books in the past and I hope this one will be bigger than anything I’ve done on my own. The reasons that a free book on Amazon reaches so many people go well beyond the fact that Amazon is the biggest book retailer in the world. Sites like EreaderIQ, Pixel of Ink, Ereader News Today, Kindle Nation Daily and others redisplay data from Amazon’s catalog. They reach out to a wide readership and let them know about free and bargain books that look interesting and Amazon provides the platform to deliver all those free books.

These sites above have all helped me by promoting my work.

How does this compare to my bookstore experience?

On my walk today I remembered a time when I was signing in an independent bookstore and a customer came up to the owner and asked what she could recommend in suspense. I was standing about 10 feet away with 5 titles spread out in front of me. One of my books had recently been optioned into development as a feature film. I’d known the owner of the store for a few years, coming back to sign a the store with each new release.

I was stunned when she walked past me and showed the woman books by brand name, bestselling authors on the shelf off to my left. The woman walked out with four books without ever speaking with me.

It’s hard to blame the store owner  for not recommending me. She hadn’t read my work even though I’d given her a copy personally. The scenario illustrates the difference between print and electronic books. In print, the bestselling authors are not only well known, but they also have a price advantage because they print and ship so many books.

On the digital shelf I can offer readers a book that is 50% less, sometimes 90% less than offerings by more recognizable names. That’s why I sell 100 e-books for every print copy I sell.

I asked myself today if I should give up on print completely.  That would remove one more headache from my plate and wouldn’t affect my sales in any appreciable way.

I came up with two reasons to keep printing books on paper. The first is mom. She loves talking about me and my books. She carries them around in her trunk and sells them to anyone who reads. She’s almost 70 and she’s not going to open a website and start linking to Amazon. Could I take that away from mom? I think not.

The second reason to stick with print is who is buying them. I sell signed trade paperbacks from my website and ship them all over. When the orders come in I recognize most the names. These are people that I’ve never met in person for the most part, but they have been supporting me online for years. I can’t write a book and not make it available to my most loyal supporters.

From a purely business perspective, cutting print would mean one less cover to produce. A whole lot less accounting at the end of the year and no orders to place or books to ship. I could spend a bit more time writing or marketing e-books.

But this is one decision I’m not ready to make.

Are you still attached to dead tree books?