Do You Really Need An Agent?

By Andrew E. Kaufman, author of psychological thrillers

Opinions seem to vary, and of course, I’ve got one, too.

Before signing a publishing deal with Thomas & Mercer and 47North, I didn’t have a literary agent. Not by choice—it was because virtually nobody wanted me. I’d submitted and submitted, but the boomerang boilerplates kept flying back at me.

Then I sold a lot of books, and suddenly the agents were flying at me.

At that point, I questioned whether representation was actually necessary. I mean, I was doing pretty well going solo, so my prevailing thought was, “Why now? Why would I give someone fifteen percent of my hard-earned money?”

I struggled long and hard over that before finally signing with Scott Miller, Executive Vice President at Trident Media Group. The reason? There were several.

As an independent author, there would have been no purpose in having an agent unless I was trying to handle foreign rights or other deals (more on that later!). That said, I was looking for an opportunity to take my career to the next level. At the time, I felt Amazon Publishing could help me in that respect, and having an agent seemed like a step I could not afford to skip, because I’d never been through any sort of “traditional” publishing process, and I reasoned that it would be smart to protect myself.

Looking back now, I absolutely believe I made the right decision, because Scott has been instrumental in assuring me a safe and profitable journey.

Here’s how:

Negotiating the deal

I’m not saying you can’t do this yourself, but a smart agent is skilled in the art of negotiation, and they understand subtleties in contract language that the average author just doesn’t. Besides having a good grasp on a fair asking price for advances and royalties, the agent also knows how to deal with publishers in getting what you deserve. Not having this sort of experience, I felt confident (and relieved) allowing Scott to do this work for me.

Advocating

His job was far from being over once I signed the deal—in fact, it had only just begun. An agent is your representative, your voice, but most important, your ally. It’s a journey you take together. When there are bumps along the way, he steps in and smoothes things over, making the ride a lot easier. Whenever I have a concern, I immediately go to my agent. He gives advice, and because he’s represented so many authors, that advice is based on solid experience. I listen to my trusted agent before making decisions, and then it’s often his job to carry them out. In other words, I get to sit back and relax. If I’ve got a concern about the way things are going, he steps in and speaks to the people involved. In other words, I let him do his job so that I can do mine. I am not alone in managing what is now my business, and that’s immeasurably comforting.

Profit

An agent gets a percentage of everything you earn. Some may see this as a downfall, but I see it as a win-win. Bottom line: the more money I make, the more he does, so we both have the same interests. And I don’t mind making him work for his money. I’m a slave driver. (Kidding! Kidding!)

Scams

Here’s a cautionary tale: While still an independent author, I was offered a publishing deal for the German rights to one of my books, which I hastily accepted. It’s been more than a year, and I still haven’t received a penny. While I’ve attempted to contact this rat bastard thief on numerous occasions, he’s refused to respond. In short, I got shafted by a man who continues to sell my work and make a 100-percent profit at it. Even worse, I have no recourse, because even if I wanted to sue him (which would give me delight beyond measure), I’d have to go to Austria in order to do it. I didn’t know that, but he probably did. I’m sure Austria is beautiful, but I’m not really interested in taking a combination vacation/sue-the-jerk trip at the moment.

The lesson? If I’d had an agent at the time, this never would have happened.

There is no rule that says you need to have representation. If you plan to remain indie, if you’re a skilled negotiator who has extensive experience working with publishers, and if you know a lot about foreign rights deals, then by all means, go for it. 

If not, consider otherwise. Fifteen percent isn’t a high price to pay to have someone constantly watching your back. 

Andrew E. Kaufman's new psychological thriller,

Darkness & Shadows, has been touted 

by New York Times Bestselling author
Jessica Park as,"A story about damage
and survival, about the past and the 
future, and about facing the truth.
behind the pain." 

Should I query agents or self-publish?

By Andrew E. Kaufman, author of psychological thrillers

As soon as I started selling a lot of books, I also started getting a lot of emails from other authors, and one of the most frequently asked questions (besides "what’s your secret?") was whether they should self-publish or query agents.

I’m never quite sure how to answer that question, because it seems like an extremely personal choice--kind of like, “Should I go to college or try a trade school?” Only a qualified counselor can help answer that question, and they need a lot of information to help you make an informed decision.

Besides, what’s right for one person certainly isn’t right for the next, and I always feel hesitant to give advice when it seems so subjective. I don’t know an author’s circumstances, so it’s difficult to help them decide. I’m not an expert; I’m just another author, and all I can really do is speak from my own experience, which really is just one perspective of many.

But having said that, I did learn a few things along the way, and I’m always happy and willing to talk about them, because I know how frustrating and heartbreaking it can be to have something you’re proud of and then struggle to find others who will feel the same enthusiasm.

First, there are some questions you should ask yourself, ones I asked too, that helped me choose my own path. Here are a few of them:

What stage are you at in your process?

Have you already gone the querying route and found little success? If so, self-publishing may very well be a good option.

I tried for traditional publishing at first, because back then it was the only option available. I wanted more than anything to find an agent and publisher, but after receiving hundreds of rejections, I gave up. Then, once e-publishing (specifically, the advent of the Kindle) came along, I decided to try that. 

Within a few years, I was selling a lot of books, making a nice living, and most important, was doing what I loved. Even better, I was the one in control. It was a great feeling, and suddenly having a publisher didn’t seem to matter much at all. 

As it turned out, I was eventually approached by agents asking if I was interested in representation and ended up going with one of them. So in the long-run I ended up exactly where I'd been trying to go in the first place—I just found a different door. 

How important is it to have a publisher’s name behind your work instead of your own?

Once I found success as an author (which incidentally, is a relative word, and in my opinion, should be defined by much more than sales) I realized that having a publisher’s name behind my work paled in comparison to the strides I was making on my own. Were there people still snubbing their noses at me? Absolutely. Did it bother me? Not so much because I knew I was achieving exactly what my “legitimate” counterparts were. I was just doing it in a different way.

For some, it’s still important to be associated with a traditional publisher, but I believe that’s quickly changing, and eventually, it won’t much matter. For me, getting my books into readers' hands was all I wanted, and now I'm doing that.

Are you willing to give up certain things?

If you go the traditional route you will make sacrifices—at least if you’re just starting out—and depending on which publisher you go with, the degree will vary. For one, you won’t have as much creative control over your work. Largely speaking, most traditional publishers have the final word over the content of your work (including your cover). As an indie author, it’s all up to you. For some, that's a big bonus.

Same thing goes for your profit margin. Being an indie author gives you far more leeway in this area. KDP currently offers a 70% profit on gross sales (for books $2.99 and up). Being with a traditional publisher will likely get you far less.

For some, this is extremely important. For others, not so much. So you should ask yourself how much control you’re willing to hand over to a publisher, and even more important, understand the terms of your agreement before you sign with them.

Can an agent help you reach your goals?

First of all, what are your goals? This was a question I struggled with before making my decision to finally work with an agent. When mine approached me, my first question was, how will I benefit from this relationship? His answer was that he wanted to help take my career to the next level, which made sense because that was also my own goal. Right now, he manages the foreign, audio, and television/film rights for my work, as well as those for U.S. publishing. I’ve recently signed a lucrative deal, which I hope—at least from my perspective—will indeed take my career to the next level.

The thing to keep in mind is that whatever decision you do make, you should be fully aware that this industry is changing at breakneck speed, and you have to think on your feet. What works for me—or anyone else—is likely going to change sooner rather than later. Do I think going indie is a great way to go? Absolutely. Do I think it’s a way to open doors that were previously closed off? You bet.

Do I think it’s the best route for you?

That’s for you to decide.

Andrew E. Kaufman is the author of The Lion, the Lamb, the Hunted and While the Savage Sleeps, both Amazon top 100 bestsellers this year. His books are the most borrowed, independently published books in the Kindle Owners' Lending Library, and his combined sales have reached well into the six-figure mark. He is represented by Scott Miller, Executive Vice President of Trident Media Group in New York. For more info about his work, please visit his website at: www.andrewekaufman.com