Tom Schreck, author of Getting Dunn and The Vegas Knockout
Michael Alvear says it doesn't.
Making a Killing on Kindle describes how even with thousands and thousands of followers on Facebook, Twitter and blogs, social media is a waste of time when it comes to selling ebooks on Amazon--especially fiction.
Citing studies by the Yale business school on click through and buy rates, he points out that, with a few exceptions, the numbers for even the most successful social marketers just don't hold up when it comes to efficiently and effectively selling our product.
Uh, yeah, I know.
So what have I been doing for the last seven years?
What have I been obsessing on, worrying about and trying to strategize?
I've made friends, probably honed important connections and practiced writing. Did I sell any books?
Yesterday Amazon featured my stand alone, Getting Dunn in a local.amazon.com voucher promo. On Sunday it was ranked 160,000. On Monday it was 1,100 and 13 in the Hard Boiled Mystery best seller list.
Sure, I posted on Facebook and Twitter but the real action came from Amazon.
Is social marketing fun? Do we do it to feel like we're doing something? Do we do it because everyone else does?
What do you think?